Meet the Maker & Spirits of Norden Aquavit!
SipScout Craft Alcohol Membership Club – March 2024
Welcome to our SipScout Aquavit Tasting and Easter Mixology Class featuring Norden Aquavit! Aquavit is a lovely, lesser known spirit that we are excited to highlight in this month’s SipScout kit and party. Similar to Gin in production and style, Aquavit’s dominant flavor profile is caraway or dill, whereas Gin’s is juniper. A lovely spirit for sipping (especially if you love rye bread or dill like we do!), Aquavit also makes delectable savory cocktails, such the as the Bunny Mary.
Aquavit is perfect for gin lovers as it’s similarly botanical but it’s also great for those of you who hate the juniper (often described as Christmas tree) flavor common in gin. Get ready to explore a new spirit with four distinct expressions from the wonderful Norden Aquavit in Michigan and, likely, fall in love!
Chosen as not only as a symbol of our sense of place, “NORDEN” subtly pays homage to the birthplace of Aquavit in a way that’s simple to communicate. While the north here in Michigan may vary from that of our ancestors, the spirit of discovery and determination remains the same.
Never content with simple American-Made replicas, today we craft classically inspired Aquavit enhanced by unique blends of botanicals from our own backyard and around the world for the quintessentially modern experience. While creating spirits with balance and complexity is our goal for cocktail mixing, every batch must be exceptional on its own first. To that end we remain firmly anchored in and informed by tradition of Aquavit as a sipping spirit above all else.
About Your Hosts
The Crafty Cask celebrates and supports craft alcohol makers through engaging consumer content, events, virtual tastings, and online education. We help craft enthusiasts drink better and craft makers market their brands better to build thriving small businesses that keep #TipplerNation drinking well!
Your hosts for this event, alongside the featured maker, are Suzanne Henricksen, Founder of The Crafty Cask and Evan Rothrock, sommelier, certified cider professional, mixologist, and bespoke wine tour guide.

Are You A Craft Drink Explorer?
Do you want access to exclusive, hard to find, or lesser known craft alcohol like those we featured here?
Then you, my friend…are in the right place! Join the first and only rotating craft alcohol membership club to get each kit that goes along with our monthly SipScout party and join in on the fun!
Read the transcript
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hello hello everyone
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welcome to another fabulous edition of Thirsty Thursday
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with SipScout I’m Suzanne
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I am the founder of The Crafty Cask
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where we are all about celebrating and supporting craft
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alcohol makers like the wonderful Norden Aquavit
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who we are going to be introducing you to today
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and I’m Evan I’m your certified sommelier certified cider
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professional boozy expert
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he’s just your boozy expert
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that’s right
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he knows more about booze than anyone I’ve ever met
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so while we’re certainly here to talk about Aquavit
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if there are other questions that you have
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along the way that’s okay too
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and as we are getting started here
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for those of you
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who are a little bit newer to our format
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um we usually get started with webinar format
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as we all are now
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where Evan and I will kind of host with Robin
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and we will talk you through
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and kind of teach you a little bit about Aquavit
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in Norden specifically
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and then at the end we will open it up
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so everyone can turn on their cameras
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and chat with us directly
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but in the meanwhile please use the chat
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and please ask us your questions in the chat
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so this can be engaging
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and we will make sure that Robin gets them
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and on that note Robin Robin hello
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introduce yourself hello
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hello I’m Robin Cleveland
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I’m a co founder along with my wife Summer of Norden
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we were based in Michigan
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we make not only I could be but it
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this is our flagship spirit
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that’s what we launched with five years ago um
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the traditional Nordic spirit that we love
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sharing with the worlds I was curious about that
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what other spirits do you guys make
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so locally
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we make a few liqueurs that are just for a few bars
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that we partner with so
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we have our really lovely raspberry liqueur
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that we make out of with black raspberries
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wild black raspberries here in Michigan um
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just still some Caraway into that too
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so oh not too far away from the aquaviate of course
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and then where we do a few custom gins
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and I actually make a botanical rum oh
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it’s not under our name but um
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that’s something I developed with another bartender
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friend of mine well
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I’ve tried one botanical rum
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blanking on the name of it at the moment
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it was really interesting
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that isn’t interesting interesting category
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what are the botanicals that you you put it on
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so this is going to be based around a Thai curry recipe
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oh
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it’s from a Thai restaurant in Detroit
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and I can’t go into too much detail
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because it hasn’t been released yet
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but that’s the sneak sneak peek inside info
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very cool man
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how do I get a little sample of that sent us
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yeah yeah
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Robin can translate it out
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alright um
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so welcome everyone
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it looks like we have people joining here
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we always love to hear where you’re joining from
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if you wanna throw it in the chat
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so we kind of get that conversation started um
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but as we go through this
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you know
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Evans taught us tasting techniques a few times and so
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um if you’re new
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and you want some tips for tasting techniques
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we can certainly do a brief
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you know intro to that
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so
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throw it in the chat if you would like us to do that
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but the No. 1 tip we have for you
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when it comes to tasting spirits is
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don’t stick your nose all the way in the glass
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like you do with wine okay
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you still wanna nose it because remember
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like 80% of your taste is coming from your nose
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but with wine
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you really get your face in there to get it
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this is high proof
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so that’s gonna burn out your old factory
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so you really wanna kind of hold it
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kind of down here and move it up slowly
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as you’re trying to find those aromas
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and you’re definitely gonna wanna play with the aromas
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in this month’s edition
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particularly because these are botanical spirits
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and there’s a lot of nuance
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and a lot of fun things to find in there
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and Robin’s gonna help us discover them
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and find them along the way
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one component of like spirit tasting
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that I feel like will be particularly helpful
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and effective
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when experiencing all of these beautiful spirits
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from Norden is
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the difference between retro and ortho nasal olifaction
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nerd alert
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smelling something directly
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and then also smelling something
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after you swallowed it and exhaling through your nose
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you’re gonna smell it again
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so take a sip when you get to that point um
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press your tongue up into the roof of your mouth
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and exhale kind of forcefully through your nose
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and you will smell that spirit again um
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in a slightly different manner and um
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it’s it’s it’s kind of interesting like that uh
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I guess process of your brain
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smelling something
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gives your brain the anticipation of consuming it
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and then the retro olefaction after you’ve consumed it
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um
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I guess kind of affirms that you have consumed it
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like it’s the gratification part of tasting in
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and enjoying something
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and I see Robin nodding his head at that
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so that must be something you do as well Robin
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definitely yeah
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another thing that I Learned from Paul Picol
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to the kind of legendary reviewer spirits is um
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one big thing is to when you’re smelling
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smell very delicately of course
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don’t suck it all up um like you were saying um
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but keeping your mouth open also
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and allowing everything to kind of
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weave back and forth between
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sort of your mouth
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your throat and your nose all the same time
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will help you pick up things
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yeah
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kind of breathing with your mouth open as your yeah
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smelling as well yeah um great
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alright before we jump in
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I wanna do a quick PSA
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for what you all have to look forward to
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next month
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the SipScout for those of you who are members um
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next month we are super excited about
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especially Evan who’s our Arizona hometown boy um
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we are doing a Discover Arizona Summer Wines kit
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so you’re all gonna
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be getting four different Arizona summer wines
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so whites and roses um
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because a lot of people don’t think of Arizona
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as a wine region and
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they certainly
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don’t think of it as a great wine region
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not yet um
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but there’s been a lot of new
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we’re figuring it out yeah yeah
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figuring it out and even yeah
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from 10 years ago the wines I was tasting in Arizona
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versus what there is here now
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is really amazing
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and where we currently live in Arizona
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was just newly named
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one of the newest AVAs in the country
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so it’s actually really picking up in speed
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and there’s a lot of exciting stuff going on here
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so we’re gonna help you get to know some Arizona wines
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and see what you think yourself
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and they’re fun because they’re unique varietals
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things you wouldn’t hear of at a lot of other places
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on my Picpoul Blanc is one of them Traminette
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Traminette yes
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and so you’ll get to try some fun new varietals as well
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and all four of the winemakers will be with us
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so we’ll have lots of fun conversations
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just like we’re gonna have with a maker tonight
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so that’s what you have to look forward to
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all right
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oh you need some in your glass Robin
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I’m assuming
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we’re gonna start off with the original taffle style
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the taffle taffle taffle yeah
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so taffle means table um
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and that is the great place to start
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that’s our flagship
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that’s what we launched with back in 2018
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recipe that summer
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and I developed over the course of about a year
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and the goal here really is to remain classic
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and follow the European Union guidelines um
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but infuse some modernity into it get
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get excite the palate a little bit more
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and make it a more versatile mixing spirit
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my background is bartening and I would be
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not living up to my background
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if I made spirits that were just
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you know
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only good neat so we traditionally is consumed neat
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but we think it’s
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there’s a lot of room to play around with it
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particularly with the supporting botanicals
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to give it a little more balance
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so anyone doesn’t know
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the rule has to be Caraway or dill forward um
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and outside of that
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you can use any other botanicals that you wish
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so long as they don’t overpower the Caraway
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or the dill so it’s very similar to gin in there
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yeah and what I love about Aqua B is
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I always joke that this is perfect for gin lovers
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because gin lovers tend to
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like botanical spirits already um
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and so
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this is a new style of a botanical spirit for them
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and it’s also great for people who hate gin um
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because there’s a lot of people who say
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I hate that Juniper flavor
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I hate that pine tree kind of taste
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and
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this really doesn’t have any of that going on in there
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even though there might be some Juniper in there
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but it is not you know
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that he’s Juniper at all so the No. 1
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the No. 1 comment from people that don’t like Janet
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it is the
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it is the Juniper and that is what defines Jen
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so it’s
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you’re gonna have a really hard time finding a genuine
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like if you’re a juniperator
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but we do have the course
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we have the more citrus for American styles of gin um
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and we walked that line a little bit too
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we’ve got a lot of citrus in our recipe um
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and as you mention there is some Juniper
243
00:09:11,266 –> 00:09:13,633
but it’s it’s very mild and it kind of
244
00:09:13,633 –> 00:09:16,600
it our goal is that all all the flavors
245
00:09:16,600 –> 00:09:19,766
all the supporting botanicals lead back to Careaway
246
00:09:20,166 –> 00:09:23,866
a lot of your tones in Care Away that are not
247
00:09:23,866 –> 00:09:25,633
not as commonly perceived when you
248
00:09:25,633 –> 00:09:27,766
just tasting an Aquabeat
249
00:09:27,766 –> 00:09:29,833
that’s produced only with Care Away
250
00:09:29,833 –> 00:09:31,166
cause it’s so minty
251
00:09:31,166 –> 00:09:34,166
it’s got a really strong spearmint flavor um
252
00:09:34,166 –> 00:09:36,966
actually a miracle of these was only Caraway
253
00:09:36,966 –> 00:09:38,566
no other but any yeah
254
00:09:38,566 –> 00:09:40,366
many oh I didn’t know that in the Navy
255
00:09:40,366 –> 00:09:42,833
one of the largest brands in the world is Alborg
256
00:09:42,833 –> 00:09:44,533
Aquaviet from Denmark
257
00:09:44,533 –> 00:09:46,466
and they only flavor with Caraway
258
00:09:46,733 –> 00:09:49,266
and then there’s brennevan from Iceland
259
00:09:49,266 –> 00:09:51,733
which also just uses Caraway
260
00:09:52,933 –> 00:09:54,566
there’s a lot of complexity
261
00:09:55,600 –> 00:09:59,800
and I think I have T-shirt how funny
262
00:09:59,800 –> 00:10:03,533
it’s very we have a question from Chris
263
00:10:04,133 –> 00:10:05,566
Kristen I was actually yeah
264
00:10:05,566 –> 00:10:07,466
I was actually kind of curious um
265
00:10:07,466 –> 00:10:10,800
that the Juniper component you know
266
00:10:10,800 –> 00:10:12,533
you’re mentioning that some of them are
267
00:10:12,666 –> 00:10:16,666
are like stridently minty spearminty yeah
268
00:10:17,533 –> 00:10:21,666
and I feel like at least with the first impression of
269
00:10:21,766 –> 00:10:27,333
of the toffle the the Juniper component is it
270
00:10:27,333 –> 00:10:29,433
it just feels like there’s like a little bit of like
271
00:10:29,433 –> 00:10:32,033
mentalated element to it and it’s gone
272
00:10:33,066 –> 00:10:36,100
Juniper is there is there Juniper in the top hole
273
00:10:36,133 –> 00:10:38,833
there is yes right yeah
274
00:10:38,833 –> 00:10:40,633
it’s very very small amount yeah
275
00:10:40,633 –> 00:10:42,333
nuanced and delicate yeah
276
00:10:42,333 –> 00:10:43,166
it’s very nice
277
00:10:43,533 –> 00:10:47,166
that’s about 15 times more careaway than than Juniper
278
00:10:47,200 –> 00:10:48,266
yeah sure
279
00:10:48,433 –> 00:10:50,866
um so Kristen was asking
280
00:10:50,866 –> 00:10:52,933
if Aquavit is always consumed room temperature
281
00:10:52,933 –> 00:10:54,900
would you ever chill it slightly
282
00:10:55,033 –> 00:10:56,466
very good question
283
00:10:56,466 –> 00:10:59,433
depends how traditional you wanna get in Scandinavia
284
00:10:59,433 –> 00:11:01,066
most people will insist that
285
00:11:01,066 –> 00:11:04,666
it must be served out of the freezer um
286
00:11:04,666 –> 00:11:07,233
certainly nothing wrong with that and
287
00:11:07,233 –> 00:11:11,333
but our topple style the blue label in particular
288
00:11:11,333 –> 00:11:15,133
was not necessarily designed to be consumed that way
289
00:11:15,133 –> 00:11:19,133
we say for that one a light chill is nice
290
00:11:19,200 –> 00:11:21,000
when you start getting colder than that
291
00:11:21,000 –> 00:11:23,266
and start approaching freezing temperatures
292
00:11:23,366 –> 00:11:29,133
it’s I like in it to having like a really well made um
293
00:11:29,133 –> 00:11:33,400
ale serve too cold if you have like a top fermented
294
00:11:33,400 –> 00:11:36,000
like very fruity farmhouse style ale ale
295
00:11:36,000 –> 00:11:36,866
you’re not gonna
296
00:11:36,866 –> 00:11:38,800
you’re not gonna wanna bring that down to that
297
00:11:38,800 –> 00:11:40,833
you know the 7 11 cooler temperature
298
00:11:40,833 –> 00:11:43,033
which is one degree above freezing um
299
00:11:43,033 –> 00:11:43,766
because you’re gonna
300
00:11:43,766 –> 00:11:46,033
it’s gonna mask a lot of the subtlety and the
301
00:11:46,033 –> 00:11:46,633
and the flavor
302
00:11:46,633 –> 00:11:50,066
so same thing with our with our topple upbeat um
303
00:11:50,066 –> 00:11:51,533
when you get when it gets too cold
304
00:11:51,533 –> 00:11:54,233
it’s it’s not as enjoyable as a neat spirit
305
00:11:54,733 –> 00:11:55,833
we always joke
306
00:11:55,833 –> 00:11:58,666
we always joke that that’s why they serve the cheap
307
00:11:58,666 –> 00:12:00,366
light beers ice
308
00:12:00,366 –> 00:12:01,333
ice cold
309
00:12:01,333 –> 00:12:03,866
because you don’t want to taste the nuance in those
310
00:12:03,866 –> 00:12:06,066
you just want it refreshing
311
00:12:06,066 –> 00:12:07,866
and so yeah that the temperature
312
00:12:07,866 –> 00:12:09,866
you know with wine with anything really matters
313
00:12:09,866 –> 00:12:10,600
if it’s too cold
314
00:12:10,600 –> 00:12:12,966
it kind of masks the flavors if it’s too warm
315
00:12:12,966 –> 00:12:13,400
it can kind of
316
00:12:13,400 –> 00:12:15,833
make some of the flavors feel a lot of balance um
317
00:12:15,833 –> 00:12:17,133
so yeah that temperature
318
00:12:17,133 –> 00:12:21,133
and we do always recommend trying spirits neat first
319
00:12:21,133 –> 00:12:22,733
the way the distiller intended
320
00:12:22,800 –> 00:12:24,533
but then you can certainly play with
321
00:12:24,533 –> 00:12:26,800
adding a drop of water a couple drops of water
322
00:12:26,800 –> 00:12:29,033
adding an ice cube if you add an ice cube
323
00:12:29,033 –> 00:12:31,000
we tend to think you should like swirl it around
324
00:12:31,000 –> 00:12:32,433
and then maybe fish that ice cube out
325
00:12:32,433 –> 00:12:35,033
so it doesn’t like fully dilute um
326
00:12:35,033 –> 00:12:35,566
but yeah
327
00:12:35,566 –> 00:12:37,466
so you can kind of play around with those things
328
00:12:37,466 –> 00:12:38,466
with all of these as well
329
00:12:38,466 –> 00:12:40,166
and especially that adding the water
330
00:12:40,166 –> 00:12:40,800
might help you
331
00:12:40,800 –> 00:12:43,466
find some of those different botanicals in there
332
00:12:43,466 –> 00:12:44,633
and open it up a little bit more
333
00:12:44,633 –> 00:12:47,933
as remarkable how much all of these will
334
00:12:47,933 –> 00:12:50,600
will kind of blossom and bloom um
335
00:12:50,600 –> 00:12:51,966
when you add a little bit of water
336
00:12:51,966 –> 00:12:53,866
and you can honestly
337
00:12:54,033 –> 00:12:56,266
keep that ice cube in there for 15
338
00:12:56,266 –> 00:12:59,200
20 minutes and there’s so much uh
339
00:12:59,200 –> 00:13:02,233
there’s so many essential oils in our spirits
340
00:13:02,533 –> 00:13:05,666
because we use so many botanicals um
341
00:13:06,333 –> 00:13:08,966
it’s gonna continue to evolve all the way through
342
00:13:09,200 –> 00:13:10,566
you actually notice once
343
00:13:10,566 –> 00:13:13,166
once it if it’s cold and it’s diluting
344
00:13:13,166 –> 00:13:14,733
particularly the top hole
345
00:13:14,733 –> 00:13:18,266
will start to get a little bit of a milky haze to it
346
00:13:18,333 –> 00:13:18,933
and that’s
347
00:13:18,933 –> 00:13:22,166
that’s the oils themselves coming out of suspension
348
00:13:22,166 –> 00:13:23,233
right in front of your eyes
349
00:13:23,666 –> 00:13:25,400
you can really see how much we put in there
350
00:13:25,400 –> 00:13:28,266
you don’t do a full chill filtration for that
351
00:13:28,266 –> 00:13:30,033
we don’t show filter anything
352
00:13:31,000 –> 00:13:33,733
and all of our sip Scout members who are here
353
00:13:33,800 –> 00:13:35,533
that should be ringing some bells for you
354
00:13:35,533 –> 00:13:37,566
cause we often talk about how
355
00:13:37,733 –> 00:13:40,633
you know mass made products are made to be super clear
356
00:13:40,633 –> 00:13:42,233
and there are some craft
357
00:13:42,233 –> 00:13:43,633
products that are a little cloudier
358
00:13:43,633 –> 00:13:45,333
like things fall out of solution a little bit
359
00:13:45,333 –> 00:13:47,233
and that can scare consumers away sometimes
360
00:13:47,233 –> 00:13:49,000
thinking there’s something wrong with it
361
00:13:49,000 –> 00:13:50,400
but we always tell people
362
00:13:50,400 –> 00:13:52,366
if you see a little bit of like
363
00:13:52,366 –> 00:13:53,666
howdiness in there lean in
364
00:13:53,666 –> 00:13:55,133
go try that because that means
365
00:13:55,133 –> 00:13:57,433
there were those esters and oils in there
366
00:13:58,000 –> 00:14:00,866
the first time that I saw was
367
00:14:00,866 –> 00:14:02,600
poured a glass of half of ice
368
00:14:02,600 –> 00:14:04,833
and I was like what’s wrong with that beer
369
00:14:06,200 –> 00:14:07,633
you know a great
370
00:14:07,633 –> 00:14:08,433
a great half of ice
371
00:14:08,433 –> 00:14:12,433
have a great wheat beer like maybe overall from yeah
372
00:14:12,433 –> 00:14:14,566
yeah Killer Products yeah
373
00:14:14,566 –> 00:14:15,833
like you see that and you’re like
374
00:14:15,833 –> 00:14:20,066
if you’re new to drinking beer or anything
375
00:14:20,466 –> 00:14:21,500
it’s a little awkward
376
00:14:21,633 –> 00:14:26,166
but there’s a reason why they don’t make it translucent
377
00:14:26,166 –> 00:14:28,833
and flavors are better yeah
378
00:14:28,833 –> 00:14:31,433
so let’s take this quick step back Robin
379
00:14:31,733 –> 00:14:33,466
yeah is Aqua be like
380
00:14:33,466 –> 00:14:36,300
explain it to us as a category in the history of
381
00:14:37,133 –> 00:14:38,066
yeah so it’s uh
382
00:14:38,066 –> 00:14:40,266
it is originally from Nordic countries
383
00:14:40,266 –> 00:14:40,666
uh
384
00:14:40,666 –> 00:14:44,833
the first written surviving reference that we can all
385
00:14:44,833 –> 00:14:49,100
uh look to is from 1531
386
00:14:49,733 –> 00:14:51,366
so this is a this is
387
00:14:51,366 –> 00:14:54,166
going back to the very early days of distillation
388
00:14:54,166 –> 00:14:55,466
in Norden Europe
389
00:14:56,166 –> 00:14:59,166
the name itself comes from the Latin aquivite
390
00:14:59,800 –> 00:15:02,433
which many spirits derive their names
391
00:15:02,433 –> 00:15:07,000
the name from O to v in French is water of life aquabit
392
00:15:07,000 –> 00:15:08,266
aquabitte water life
393
00:15:08,266 –> 00:15:09,633
same thing even whiskey
394
00:15:09,633 –> 00:15:10,366
derived the same
395
00:15:10,366 –> 00:15:14,233
from the Gaelic terminology for water of life
396
00:15:14,733 –> 00:15:16,966
so these are going back to in history
397
00:15:16,966 –> 00:15:20,533
as spirits were thought of as sort of pure alls
398
00:15:20,533 –> 00:15:22,866
and very medicinal mystical creations
399
00:15:22,866 –> 00:15:26,133
so aquabeats no different than just over the centuries
400
00:15:26,133 –> 00:15:30,000
it evolved to a cleaner more of a beverage staple in
401
00:15:30,000 –> 00:15:31,966
in the Scandinavian culture
402
00:15:31,966 –> 00:15:33,866
and particularly served with food
403
00:15:34,233 –> 00:15:35,266
so you think of it as a
404
00:15:35,266 –> 00:15:38,566
as a digestive and a pair of teeth okay
405
00:15:38,566 –> 00:15:39,866
not only before and after
406
00:15:39,866 –> 00:15:43,066
but during very very big during the meal
407
00:15:43,066 –> 00:15:46,166
particularly in Sweden and Denmark
408
00:15:46,766 –> 00:15:49,033
so is it kind of drink like water over there
409
00:15:49,033 –> 00:15:51,066
in the Nordic countries like is it really
410
00:15:51,166 –> 00:15:54,133
it depends who you’re hanging out with but yeah
411
00:15:54,800 –> 00:15:57,266
yeah so if you have a traditional Danish lunch
412
00:15:57,266 –> 00:15:59,633
you’re usually drinking a beer and
413
00:15:59,633 –> 00:16:02,666
and aqua bee throughout the meal um
414
00:16:02,800 –> 00:16:03,733
let me say you
415
00:16:03,733 –> 00:16:05,600
you sip the beer and then the aquabeat you
416
00:16:05,600 –> 00:16:09,133
it’s instead of using the beer as the chaser um
417
00:16:09,133 –> 00:16:10,933
the beer is the beer is the palate cleanser
418
00:16:10,933 –> 00:16:15,166
and the aquabeat actually is more pair with the food um
419
00:16:15,766 –> 00:16:17,766
and when you have you have these little glasses
420
00:16:17,766 –> 00:16:19,266
they serve in these little
421
00:16:19,400 –> 00:16:21,000
like kind of thimble size glasses
422
00:16:21,000 –> 00:16:23,466
and once it’s gone they keep bringing
423
00:16:23,466 –> 00:16:25,466
bringing the bottle back and filling it up and there’s
424
00:16:25,466 –> 00:16:27,866
they have this wonderful art to pouring
425
00:16:27,966 –> 00:16:30,166
you extend your arm all the way out and
426
00:16:30,466 –> 00:16:33,733
and pour to the to the very tippy top of the glass
427
00:16:33,733 –> 00:16:35,400
without spilling a drop it’s like
428
00:16:35,400 –> 00:16:37,600
only the most seasoned professionals can do it
429
00:16:37,600 –> 00:16:39,166
but wow cool
430
00:16:39,166 –> 00:16:41,333
very cool love a good Danish lunch
431
00:16:41,333 –> 00:16:43,100
if anyone ever gets to Denmark
432
00:16:44,766 –> 00:16:48,266
what would be like some like
433
00:16:48,266 –> 00:16:53,566
primary cuisines that you would see in a Danish lunch
434
00:16:53,733 –> 00:16:56,033
foods that would commonly be served
435
00:16:56,033 –> 00:16:58,200
while you’re enjoyingography um
436
00:16:58,200 –> 00:17:00,000
open face sandwiches are really big
437
00:17:00,000 –> 00:17:02,233
they’re called small broth um
438
00:17:02,333 –> 00:17:04,200
it’s usually like a thinly
439
00:17:04,200 –> 00:17:06,866
thin sliced rye bread or really any kind of bread
440
00:17:06,866 –> 00:17:09,666
but they they love their rye breads there um
441
00:17:09,666 –> 00:17:14,833
anything from shrimp to salmon lots of seafoods
442
00:17:14,966 –> 00:17:17,333
potato salads kind of things like that
443
00:17:17,333 –> 00:17:20,066
built on top of these beautiful little sandwiches
444
00:17:21,166 –> 00:17:24,300
fried fish caviar layered on top I mean
445
00:17:24,400 –> 00:17:27,400
there’s some really extravagant stuff out there well
446
00:17:27,400 –> 00:17:29,466
sounds like lunch at our house yeah
447
00:17:31,266 –> 00:17:32,066
sorry
448
00:17:32,400 –> 00:17:34,666
going back to like sort of the history the history
449
00:17:34,666 –> 00:17:37,833
the category um just wanna kind of cover
450
00:17:37,833 –> 00:17:39,600
cover a little bit about the definitions
451
00:17:39,600 –> 00:17:42,433
I think it’s really important because we don’t have
452
00:17:42,433 –> 00:17:44,766
we have very loose definitions of the United States
453
00:17:44,766 –> 00:17:45,066
whereas
454
00:17:45,066 –> 00:17:47,266
they’re much more strict about it in Scandinavia
455
00:17:47,266 –> 00:17:48,766
and Europe at large
456
00:17:48,866 –> 00:17:51,366
and we happen to follow the European Union guideline
457
00:17:51,366 –> 00:17:53,600
even though we don’t technically have to
458
00:17:53,600 –> 00:17:55,400
here in the United States uh
459
00:17:55,400 –> 00:17:58,366
so the the quick I’ll give you guys the quick rundown
460
00:17:58,366 –> 00:17:59,300
um
461
00:17:59,433 –> 00:18:01,833
it’s got to be a Caraway ordeal flavor forward spirit
462
00:18:01,833 –> 00:18:03,666
which which I mentioned before um
463
00:18:03,666 –> 00:18:04,633
but it’s really important that
464
00:18:04,633 –> 00:18:06,966
that flavor has to come through distillation
465
00:18:06,966 –> 00:18:09,866
you can’t you can’t legally call something unopquited
466
00:18:09,866 –> 00:18:11,033
and sell it on the market
467
00:18:11,033 –> 00:18:12,933
in Europe um
468
00:18:12,933 –> 00:18:14,800
if it’s an infused spirit
469
00:18:14,800 –> 00:18:16,533
so you wouldn’t be able to just put Caraway
470
00:18:16,533 –> 00:18:19,433
into a neutral spirit and extract flavor that way
471
00:18:19,433 –> 00:18:21,133
it has to be through distillation
472
00:18:21,800 –> 00:18:25,266
you’re not allowed to add more than 15 grams of sugar
473
00:18:25,266 –> 00:18:27,666
per liter to the finished spirit
474
00:18:27,666 –> 00:18:30,266
prior to bottling that’s another really big one
475
00:18:30,266 –> 00:18:32,433
to separate it from the liqueur category
476
00:18:32,433 –> 00:18:36,366
so Aquabeat should be a dry spirit much like gin
477
00:18:37,200 –> 00:18:39,433
alcohol content cannot go below
478
00:18:39,800 –> 00:18:41,833
thirty seven and a/2 percent
479
00:18:41,833 –> 00:18:44,066
so it’s a higher proof spirit
480
00:18:44,433 –> 00:18:49,100
we’re also not allowed to add anything overly bitter to
481
00:18:49,366 –> 00:18:51,400
to the finished product and that is
482
00:18:51,400 –> 00:18:54,033
to separate it from the very vast
483
00:18:54,733 –> 00:18:57,733
and amazing bitters category
484
00:18:57,733 –> 00:18:58,666
throughout Europe folks
485
00:18:58,666 –> 00:18:59,266
seemingly
486
00:18:59,266 –> 00:19:03,233
every regions are out of their own kind of folk bitters
487
00:19:03,233 –> 00:19:05,833
as it were like everyone’s grandma makes them
488
00:19:05,833 –> 00:19:08,866
and you know every region in Italy particularly
489
00:19:08,866 –> 00:19:10,566
you go and they’ve got their town
490
00:19:10,566 –> 00:19:11,900
their town brand
491
00:19:12,833 –> 00:19:14,900
that’s that’s big in Scandinavia too
492
00:19:15,066 –> 00:19:16,866
so they want to call it dinner upper
493
00:19:16,866 –> 00:19:18,366
keeps like a Morrow yeah
494
00:19:18,366 –> 00:19:20,266
pair of teeth digested so all the
495
00:19:20,266 –> 00:19:22,433
all the a Morrow bitter look horse
496
00:19:22,666 –> 00:19:24,766
well we need to go to Scandinavia
497
00:19:24,766 –> 00:19:26,233
sounds like we love that
498
00:19:26,733 –> 00:19:29,400
Scandinavia’s got a really big kind of schnapps
499
00:19:29,400 –> 00:19:31,366
what they call it snaps culture
500
00:19:31,666 –> 00:19:35,100
um infusing all kinds of flavors and spirits
501
00:19:35,633 –> 00:19:36,366
yeah we follow
502
00:19:36,366 –> 00:19:38,533
we follow rules even though we don’t have to
503
00:19:38,533 –> 00:19:42,333
and it still leaves plenty of room for poor creativity
504
00:19:42,333 –> 00:19:44,800
there’s just like gin has its rules
505
00:19:44,800 –> 00:19:47,966
and there’s so many different gins on the market
506
00:19:48,066 –> 00:19:51,366
to satisfied us about any appetite yeah
507
00:19:51,866 –> 00:19:54,433
so as we’re talking about this topple style
508
00:19:54,966 –> 00:19:58,700
tell us about the search for citrus yeah
509
00:20:00,033 –> 00:20:00,866
oh boy yeah
510
00:20:00,866 –> 00:20:02,666
so Tapple there are Tapple style
511
00:20:02,666 –> 00:20:04,133
so Tapple means table
512
00:20:04,133 –> 00:20:06,666
this is inspired by the styles of awkward beats
513
00:20:06,666 –> 00:20:08,333
that you would find in Norden Germany
514
00:20:08,333 –> 00:20:10,033
and Denmark um
515
00:20:10,033 –> 00:20:12,300
despite the fact that my wife’s half Swedish
516
00:20:12,566 –> 00:20:15,766
my first try first taste of awkward beat happened in
517
00:20:15,800 –> 00:20:19,833
in Copenhagen in 20 or 2003
518
00:20:20,000 –> 00:20:22,400
so my good friend growing up was Danish
519
00:20:22,400 –> 00:20:24,566
and he introduced me in the category
520
00:20:24,666 –> 00:20:26,833
we when we were developing the recipe
521
00:20:26,833 –> 00:20:28,766
we knew we wanted to incorporate some citrus
522
00:20:28,766 –> 00:20:32,400
which is not very common in Scandinavia um
523
00:20:32,400 –> 00:20:34,833
mainly because citrus doesn’t really grow there
524
00:20:35,933 –> 00:20:37,766
similarly we were in Michigan
525
00:20:37,766 –> 00:20:39,733
we don’t have citrus growing here either
526
00:20:39,933 –> 00:20:42,033
so we have to figure out something that works
527
00:20:42,033 –> 00:20:45,566
that we could get relatively easily
528
00:20:45,566 –> 00:20:49,033
and we tried so hard trying it
529
00:20:49,033 –> 00:20:50,166
like all the difference
530
00:20:50,166 –> 00:20:51,400
all these different citrus varieties
531
00:20:51,400 –> 00:20:53,066
that grew in the United States
532
00:20:53,066 –> 00:20:54,366
that we could you know
533
00:20:54,366 –> 00:20:56,533
have a steady supply year after year
534
00:20:57,066 –> 00:21:00,233
and we were about to give up and um
535
00:21:00,233 –> 00:21:02,666
this was around Christmas time or a few months
536
00:21:02,666 –> 00:21:04,133
a few months after Christmas
537
00:21:04,266 –> 00:21:06,366
I had realized that um
538
00:21:07,266 –> 00:21:09,666
we had set we gave our kids
539
00:21:09,666 –> 00:21:12,266
clementines in their stockings for Christmas
540
00:21:12,600 –> 00:21:14,833
and I had taken the peels after everybody ate them
541
00:21:14,833 –> 00:21:17,033
and I laid them out on the windowsill and I drive them
542
00:21:17,033 –> 00:21:19,066
and the intent was to make bitters with them
543
00:21:19,333 –> 00:21:20,533
um forgot about them
544
00:21:20,533 –> 00:21:21,533
tucked them away in the bar
545
00:21:21,533 –> 00:21:23,333
there were a little ziploc bag
546
00:21:23,566 –> 00:21:24,933
and kind of
547
00:21:25,000 –> 00:21:28,066
discovered them when I was cleaning the bar out
548
00:21:28,066 –> 00:21:29,366
and I put him in a roto bath
549
00:21:29,366 –> 00:21:30,733
and anyone doesn’t know what that is
550
00:21:30,733 –> 00:21:33,000
a mini still basically so
551
00:21:33,000 –> 00:21:34,100
we did one
552
00:21:34,533 –> 00:21:37,966
1 liter distillation with these clementine peels
553
00:21:37,966 –> 00:21:40,966
and it was just it was like the light bulb moment
554
00:21:41,066 –> 00:21:42,266
it’s perfect
555
00:21:42,866 –> 00:21:44,366
the only downside is
556
00:21:44,366 –> 00:21:48,466
there is no supply of dry clementine peel
557
00:21:48,466 –> 00:21:50,300
so we still to this day
558
00:21:50,366 –> 00:21:53,966
buy whole fruit and peel and air dry all of them
559
00:21:56,166 –> 00:21:59,233
7 hundred fifty pounds last year dedication
560
00:21:59,233 –> 00:22:04,133
750 pounds of hand peeled air dried lemon
561
00:22:04,133 –> 00:22:07,400
8 getting your vitamin C yeah
562
00:22:07,400 –> 00:22:08,333
yeah and
563
00:22:08,333 –> 00:22:09,300
and very
564
00:22:10,000 –> 00:22:11,566
very mushy hands
565
00:22:13,866 –> 00:22:16,000
it takes it takes three to four people
566
00:22:16,000 –> 00:22:17,466
two to three days to do that
567
00:22:17,466 –> 00:22:19,933
that’s great wow
568
00:22:20,066 –> 00:22:20,966
yeah I really do
569
00:22:20,966 –> 00:22:22,600
on the nose like and
570
00:22:22,600 –> 00:22:24,200
you know I knew Clementine was in there
571
00:22:24,200 –> 00:22:25,733
but on the nose I really it does
572
00:22:25,733 –> 00:22:28,866
you do get that like Clementine smell a little bit
573
00:22:29,466 –> 00:22:32,000
yeah and it lends a nice sweetness to the
574
00:22:32,000 –> 00:22:34,333
to the spirit without needing to add any sugar
575
00:22:34,333 –> 00:22:36,266
which was really important to us as well
576
00:22:37,966 –> 00:22:41,500
I just really love how Aqua B finishes like savory
577
00:22:42,133 –> 00:22:43,400
like that just like Carol
578
00:22:43,400 –> 00:22:44,666
with that little savory
579
00:22:44,666 –> 00:22:47,466
like note on the finish is so unique most
580
00:22:47,466 –> 00:22:49,533
from most spirits um
581
00:22:49,533 –> 00:22:51,833
and I’m a savory girl for sure
582
00:22:51,833 –> 00:22:52,400
um yeah
583
00:22:52,400 –> 00:22:54,900
so you do almost get a little salinity
584
00:22:55,266 –> 00:22:56,066
yeah
585
00:22:56,533 –> 00:22:57,666
and I feel sad
586
00:22:58,433 –> 00:23:00,000
I feel like that’s uh
587
00:23:00,000 –> 00:23:05,566
very a proposed for Scandinavian kind of culture
588
00:23:05,566 –> 00:23:07,366
cuisine food drink
589
00:23:07,833 –> 00:23:11,666
I mean having salted black licorice candy
590
00:23:12,733 –> 00:23:14,433
something that’s a popular
591
00:23:14,433 –> 00:23:16,833
definitive for many of those
592
00:23:16,833 –> 00:23:18,833
kind of mother in law’s favorite candy
593
00:23:19,866 –> 00:23:21,966
it’s bonkers to me because like
594
00:23:22,433 –> 00:23:25,833
licorice by itself is already kind of like
595
00:23:25,833 –> 00:23:28,566
divisive for at least the American culture
596
00:23:28,566 –> 00:23:29,733
and add some salt in it
597
00:23:29,766 –> 00:23:31,600
and then salt it and call it a candy
598
00:23:31,600 –> 00:23:31,933
all right wait
599
00:23:31,933 –> 00:23:33,333
what I don’t wanna eat that
600
00:23:34,066 –> 00:23:35,366
it’s compelling
601
00:23:35,366 –> 00:23:38,666
it’s actually really very good sometimes um
602
00:23:38,666 –> 00:23:40,766
it took a little bit of a learning curve
603
00:23:40,766 –> 00:23:43,466
for me to acquire taste but I’ve become a fan
604
00:23:43,533 –> 00:23:44,333
yeah
605
00:23:45,233 –> 00:23:45,466
Robin
606
00:23:45,466 –> 00:23:47,833
anything else you want to talk about the topple style
607
00:23:48,000 –> 00:23:49,000
um yeah
608
00:23:49,000 –> 00:23:50,866
we can talk a little bit about dissolation
609
00:23:50,866 –> 00:23:52,066
um we do
610
00:23:52,066 –> 00:23:53,133
we do distill
611
00:23:53,133 –> 00:23:56,666
a little bit differently than Scandinavian producers do
612
00:23:56,800 –> 00:23:58,833
um we actually took a gin making approach
613
00:23:58,833 –> 00:24:02,366
so to to the end of making making it more of a
614
00:24:02,466 –> 00:24:04,966
a gin like spirit
615
00:24:04,966 –> 00:24:07,166
and make it a little more cocktail friendly
616
00:24:07,233 –> 00:24:10,800
uh we wanted to produce it similar to how gin is made
617
00:24:10,800 –> 00:24:12,266
so what we’re doing is uh
618
00:24:12,433 –> 00:24:15,300
we’re distilling all these botanicals together
619
00:24:15,933 –> 00:24:18,066
and just adding water back to the spirit
620
00:24:18,066 –> 00:24:22,566
after it’s distilled so it’s in gin making terminology
621
00:24:22,566 –> 00:24:24,133
that’s called one shot
622
00:24:24,933 –> 00:24:26,833
and that means you’re not
623
00:24:28,000 –> 00:24:30,633
not adding neutral spirit back to it
624
00:24:30,733 –> 00:24:33,500
but we’re diluting it a lot of people concentrate there
625
00:24:33,533 –> 00:24:34,400
when they’re making general
626
00:24:34,400 –> 00:24:35,633
concentrate their botanicals
627
00:24:35,633 –> 00:24:37,033
so the add two three
628
00:24:37,033 –> 00:24:39,966
four sometimes 10 times the botanicals
629
00:24:40,033 –> 00:24:42,966
and then add neutral spirit and water back to them
630
00:24:43,433 –> 00:24:44,833
Hendrix is a good example
631
00:24:44,833 –> 00:24:46,233
they they do a
632
00:24:46,233 –> 00:24:50,300
they do a multiple kind of
633
00:24:51,233 –> 00:24:52,033
you know
634
00:24:52,600 –> 00:24:55,633
concentrated bits of botanicals and then do
635
00:24:55,633 –> 00:24:56,733
do a single dissolation
636
00:24:56,733 –> 00:24:59,866
but then use that sort of concentrate
637
00:25:00,033 –> 00:25:00,966
um and that’s how
638
00:25:00,966 –> 00:25:03,266
that’s how most aquabeats are made in Scandinavia
639
00:25:03,266 –> 00:25:06,566
as well but they’ll typically do each botanical on
640
00:25:06,733 –> 00:25:07,666
on its own
641
00:25:07,866 –> 00:25:11,333
so if you were making a aquabeat with three botanicals
642
00:25:11,333 –> 00:25:13,200
you would do three separate distillations
643
00:25:13,200 –> 00:25:14,566
highly concentrated
644
00:25:14,633 –> 00:25:18,066
and then blend those back into your neutral spirit
645
00:25:18,066 –> 00:25:20,400
or your vodka base so in essence
646
00:25:20,400 –> 00:25:22,033
it’s almost like a flavored vodka
647
00:25:22,033 –> 00:25:23,866
rather than a fully distilled
648
00:25:23,866 –> 00:25:28,866
integrated spirit we found through lots of testing
649
00:25:28,866 –> 00:25:31,700
that we liked the way it came across
650
00:25:33,000 –> 00:25:34,933
when it was all kind of mingled together
651
00:25:34,933 –> 00:25:37,066
and still together sure
652
00:25:37,400 –> 00:25:40,733
when you when you rectify
653
00:25:41,733 –> 00:25:44,066
you probably lose a little bit of what you
654
00:25:44,200 –> 00:25:46,866
imbued in the spirit on the first pass
655
00:25:46,866 –> 00:25:48,700
when you go through it again
656
00:25:48,766 –> 00:25:49,666
so it kind of
657
00:25:49,666 –> 00:25:50,266
makes sense
658
00:25:50,266 –> 00:25:54,133
that you would want to get it all in one shot
659
00:25:54,200 –> 00:25:55,300
yeah exactly
660
00:25:55,766 –> 00:25:57,000
yeah we start with a
661
00:25:57,000 –> 00:25:58,466
we start with a high proof
662
00:25:58,466 –> 00:26:01,633
very clean organic neutral spirit made from corn
663
00:26:01,866 –> 00:26:05,000
and we’re soaking our botanicals in that spirit
664
00:26:05,000 –> 00:26:07,266
along with water so we’re getting some extraction
665
00:26:07,266 –> 00:26:10,466
from the water some extraction from the ethanol um
666
00:26:10,466 –> 00:26:12,133
and then when they’re distilled together
667
00:26:12,133 –> 00:26:15,600
some of the water comes over on the molecular level um
668
00:26:15,600 –> 00:26:18,233
in the still that we’re using which is the pot still
669
00:26:18,433 –> 00:26:20,466
we’re getting more water than you would in a column
670
00:26:20,466 –> 00:26:21,800
still but um
671
00:26:21,800 –> 00:26:26,266
the final batch strength is usually around 155 proof
672
00:26:26,600 –> 00:26:29,133
so just a little over 75% alcohol
673
00:26:29,633 –> 00:26:31,233
and then we just add water back to
674
00:26:31,233 –> 00:26:33,133
to bring it to 90 proof to bottle up
675
00:26:34,000 –> 00:26:35,000
oh um
676
00:26:35,000 –> 00:26:37,333
what’s the with a pot still
677
00:26:37,566 –> 00:26:38,466
um
678
00:26:39,000 –> 00:26:44,866
how do you infuse the flavor profiles for me visually
679
00:26:44,866 –> 00:26:47,866
like from recollection column still
680
00:26:47,866 –> 00:26:50,366
it makes very much sense you just have baskets
681
00:26:50,366 –> 00:26:52,533
and they drop the flavors in
682
00:26:52,533 –> 00:26:54,266
at various levels of temperature
683
00:26:54,266 –> 00:26:55,733
and infusion yeah
684
00:26:55,766 –> 00:26:58,633
pot still how does that work with mechanicals
685
00:26:58,633 –> 00:26:59,966
so pot still you can do
686
00:26:59,966 –> 00:27:03,433
you can do that like a gin basket is sort of a
687
00:27:03,733 –> 00:27:06,466
the kind of accepted Noma quencher for that
688
00:27:06,466 –> 00:27:08,533
and that’s allowing the vapor
689
00:27:08,533 –> 00:27:10,800
the when the spirit is in the vapor phase
690
00:27:10,800 –> 00:27:12,966
the vapor will pass through that basket
691
00:27:12,966 –> 00:27:15,800
you can do that with a pot still also um
692
00:27:15,800 –> 00:27:16,600
but we do
693
00:27:16,600 –> 00:27:19,433
we do everything in the still together so it’s all
694
00:27:19,433 –> 00:27:21,000
it’s all moving around there’s a
695
00:27:21,000 –> 00:27:23,633
there’s an agitator in the bottom of the pot
696
00:27:23,633 –> 00:27:25,133
and everything’s kind of moving around
697
00:27:25,133 –> 00:27:26,733
and cooking at the same time
698
00:27:26,733 –> 00:27:28,633
and the way we control
699
00:27:28,633 –> 00:27:30,433
what we keep and what we discard
700
00:27:30,433 –> 00:27:32,666
as we’re making cuts wow
701
00:27:32,666 –> 00:27:34,266
we really only need to make two cuts
702
00:27:34,266 –> 00:27:35,633
through the heads cut in the tails cut
703
00:27:35,633 –> 00:27:39,233
just like when you’re just stealing from a raw
704
00:27:39,233 –> 00:27:40,733
raw material be it grain
705
00:27:40,733 –> 00:27:43,133
grapes or molasses to make rum
706
00:27:43,866 –> 00:27:46,066
you’re usually making those cuts not only for flavor
707
00:27:46,066 –> 00:27:47,166
but for safety
708
00:27:47,366 –> 00:27:49,400
we don’t have to worry about the safety aspect
709
00:27:49,400 –> 00:27:51,633
because the spirit is already
710
00:27:52,233 –> 00:27:54,533
has already gone through a column distillation
711
00:27:54,633 –> 00:27:56,466
so we we have a very clean
712
00:27:56,466 –> 00:27:57,800
we have a very clean spirit of being
713
00:27:57,800 –> 00:28:00,566
we’re just focusing on flavor at that point
714
00:28:00,566 –> 00:28:04,066
so for us we’re using a lot of citrus um
715
00:28:04,066 –> 00:28:07,200
the Caraway itself has a lot of essential oils as well
716
00:28:07,200 –> 00:28:09,466
so we need to be really careful in the beginning
717
00:28:09,933 –> 00:28:11,733
to make a heads cut
718
00:28:11,733 –> 00:28:13,866
to eliminate a lot of those heavier oils
719
00:28:13,866 –> 00:28:16,333
or we would have a cloudy spirit in the bottle
720
00:28:17,433 –> 00:28:18,900
and it’s usually about
721
00:28:20,266 –> 00:28:22,600
oh it’s about 1% really
722
00:28:22,600 –> 00:28:25,366
of the run that gets discarded in the beginning
723
00:28:26,233 –> 00:28:27,966
yeah it’s really not much
724
00:28:27,966 –> 00:28:29,133
I guess considering
725
00:28:29,133 –> 00:28:30,633
it’s already gone through the column distillation
726
00:28:30,633 –> 00:28:32,366
it makes sense we lose a little more on the
727
00:28:32,366 –> 00:28:34,066
on the on the tails cut
728
00:28:34,066 –> 00:28:36,266
but we can’t go too deep into the tails
729
00:28:38,766 –> 00:28:40,066
cracking into the next one
730
00:28:40,200 –> 00:28:41,100
oh yeah
731
00:28:41,200 –> 00:28:45,133
let’s move into uh actually we is that the next one
732
00:28:45,133 –> 00:28:46,533
let me defer to you Robin
733
00:28:46,533 –> 00:28:48,466
which one do you think we should taste next
734
00:28:48,466 –> 00:28:51,933
I think that’s a good one to taste next honestly yeah
735
00:28:52,033 –> 00:28:54,133
I wouldn’t want to taste that one after the next
736
00:28:54,133 –> 00:28:55,033
after the barrel age
737
00:28:55,033 –> 00:28:58,033
because the barrel age does have a little kit to it
738
00:28:58,033 –> 00:28:58,833
yeah
739
00:28:59,233 –> 00:29:00,933
hundred seven proof so yeah
740
00:29:00,933 –> 00:29:01,433
we’re going
741
00:29:01,433 –> 00:29:07,300
we’re going down from 90 proof down to 76 now okay
742
00:29:07,533 –> 00:29:09,566
this is our strawberry rhubarb
743
00:29:09,966 –> 00:29:12,966
it’s called Limited Snaps Edition
744
00:29:13,366 –> 00:29:17,666
um going back to the Scandinavian Snaps term
745
00:29:17,733 –> 00:29:21,033
um there’s a um
746
00:29:21,033 –> 00:29:22,966
in Sweden they call it creta snaps
747
00:29:22,966 –> 00:29:26,433
so that means spice snaps basically
748
00:29:26,533 –> 00:29:29,933
um and folks would take any kind of seasonal produce
749
00:29:29,933 –> 00:29:32,466
or flavors that they wanna preserve uh
750
00:29:32,466 –> 00:29:35,433
into the fall and winter and uh
751
00:29:35,433 –> 00:29:36,933
put it in spirit so you can
752
00:29:37,133 –> 00:29:38,800
you can taste those summer flavors
753
00:29:38,800 –> 00:29:41,233
so this is a all Michigan strawberries
754
00:29:41,233 –> 00:29:42,733
all Michigan rhubarb
755
00:29:43,266 –> 00:29:45,333
we make it one day a year
756
00:29:45,933 –> 00:29:47,766
wow yeah
757
00:29:48,166 –> 00:29:50,600
as many strawberries as we can get from
758
00:29:50,600 –> 00:29:52,966
there’s two different farms that we work with
759
00:29:53,000 –> 00:29:55,666
we kind of keep in touch with them
760
00:29:55,666 –> 00:29:57,333
there’s a two to three week window
761
00:29:57,333 –> 00:29:59,866
typically of strawberry harvest in Michigan
762
00:30:00,133 –> 00:30:02,733
and we have to kind of decide who
763
00:30:02,733 –> 00:30:04,333
whose farm we’re gonna go with
764
00:30:04,333 –> 00:30:06,333
whoever has the most strip
765
00:30:06,666 –> 00:30:09,633
the most strawberries hanging off the vines
766
00:30:09,766 –> 00:30:11,533
we’re gonna go visit that farm
767
00:30:11,533 –> 00:30:13,033
take as much as we can
768
00:30:13,066 –> 00:30:14,400
bring those back to the distillery
769
00:30:14,400 –> 00:30:16,166
get them in spirit immediately
770
00:30:16,200 –> 00:30:18,866
um so to put this into perspective
771
00:30:18,866 –> 00:30:20,133
these are not the kind of strawberries
772
00:30:20,133 –> 00:30:21,333
you would find at a store
773
00:30:21,333 –> 00:30:24,666
they’re smaller they’re juicier um
774
00:30:24,666 –> 00:30:25,333
and they’re the kind
775
00:30:25,333 –> 00:30:28,200
of strawberries that are so ripe when you pick them
776
00:30:28,200 –> 00:30:29,366
that you don’t eat them
777
00:30:29,366 –> 00:30:31,800
or do something with them that day
778
00:30:31,800 –> 00:30:35,566
they’re gonna turn to mush are so sweet and so juicy
779
00:30:35,733 –> 00:30:36,933
but they don’t have
780
00:30:36,933 –> 00:30:38,433
they don’t have a lot of body to them
781
00:30:38,433 –> 00:30:41,000
so we get them in the spirit immediately
782
00:30:41,000 –> 00:30:42,433
we soak them for 45 days
783
00:30:42,433 –> 00:30:44,533
along with Michigan grown rhubarb
784
00:30:45,200 –> 00:30:45,466
and then
785
00:30:45,466 –> 00:30:50,000
we have a secondary tank that gets a little hibiscus
786
00:30:50,000 –> 00:30:51,833
for three weeks and finally
787
00:30:51,833 –> 00:30:54,933
we finish it with rose water that we make from damascu
788
00:30:54,933 –> 00:30:56,133
rose petals on our
789
00:30:56,133 –> 00:31:00,400
on our pot still and blend that in to suit
790
00:31:00,400 –> 00:31:01,533
we blend those two together
791
00:31:01,533 –> 00:31:03,200
and this one is slightly sweetened
792
00:31:03,200 –> 00:31:05,266
it’s the only thing we make aqua beat wise
793
00:31:05,266 –> 00:31:06,633
that has any sugar in them
794
00:31:06,833 –> 00:31:09,566
so there’s a 14 grams per liter
795
00:31:09,566 –> 00:31:11,466
still under that legal threshold
796
00:31:11,633 –> 00:31:12,766
um and it’s kind of
797
00:31:12,766 –> 00:31:15,366
just enough to bring the strawberry flavor up front
798
00:31:15,366 –> 00:31:16,666
without um
799
00:31:16,666 –> 00:31:19,566
being too medicinal and it’s
800
00:31:19,566 –> 00:31:25,733
it’s like just appropriately delivering the strawberry
801
00:31:25,733 –> 00:31:28,566
yeah that sweetness is cause you kind of you know
802
00:31:28,566 –> 00:31:30,966
expect that when you smell and taste strawberry
803
00:31:30,966 –> 00:31:33,133
to have a little bit of sweetness and max it out
804
00:31:33,133 –> 00:31:35,333
your a lot of people see this
805
00:31:35,333 –> 00:31:37,366
and they expect it to be a little cooler also
806
00:31:38,200 –> 00:31:40,266
we wouldn’t be an Aquabeat if we had too much sugar
807
00:31:40,266 –> 00:31:43,833
so we got to live up to the expectation
808
00:31:43,833 –> 00:31:44,933
of it being an aquabeat
809
00:31:44,933 –> 00:31:46,366
but still trying to play around
810
00:31:46,366 –> 00:31:48,233
with it enough to make it interesting
811
00:31:48,233 –> 00:31:49,666
so beautifully balanced though
812
00:31:49,666 –> 00:31:52,166
with all those different elements going on
813
00:31:52,166 –> 00:31:55,433
and it just like it’s very harmonious and it is
814
00:31:55,433 –> 00:31:58,033
it’s a really nice like it does taste like summer
815
00:31:58,033 –> 00:31:59,533
it tastes like the idea
816
00:31:59,533 –> 00:32:03,066
it’s midsummer really in a bottle um
817
00:32:03,200 –> 00:32:04,600
strawberry season is late June
818
00:32:04,600 –> 00:32:06,066
right at right at the peak of
819
00:32:06,066 –> 00:32:07,666
you know for the longest day of the year
820
00:32:07,666 –> 00:32:09,133
it’s really awesome
821
00:32:09,266 –> 00:32:12,266
I’m here in Michigan just for all the
822
00:32:12,266 –> 00:32:14,566
I guess just a point of reference
823
00:32:14,933 –> 00:32:19,466
rather mentioned that 14 grams of sugar per leader um
824
00:32:19,933 –> 00:32:22,933
to compare a can of Coca Cola
825
00:32:22,933 –> 00:32:29,500
which is 12 ounces 355 milliliters as 36 grams of sugar
826
00:32:29,666 –> 00:32:31,766
yeah in math fair
827
00:32:31,933 –> 00:32:33,233
this is very very slight
828
00:32:33,233 –> 00:32:33,833
like it’s
829
00:32:33,833 –> 00:32:34,366
barely
830
00:32:34,366 –> 00:32:37,700
past the perception level of most people’s talents
831
00:32:37,766 –> 00:32:39,633
it works out to be about
832
00:32:39,666 –> 00:32:41,466
somewhere in the ballpark of like
833
00:32:41,466 –> 00:32:45,533
a tablespoon per bottle it’s it’s very little
834
00:32:47,366 –> 00:32:49,366
how do you typically drink this
835
00:32:49,366 –> 00:32:50,800
is this a straight sipper
836
00:32:50,800 –> 00:32:52,966
do you do cocktails what types of cocktails do you do
837
00:32:52,966 –> 00:32:54,566
food pairings yeah
838
00:32:54,566 –> 00:32:58,700
so this one was actually designed to mix with tonic um
839
00:32:58,933 –> 00:33:01,966
it was intended to be sort of the Gateway OC
840
00:33:02,366 –> 00:33:04,766
we launched it right at the height of the pandemic
841
00:33:04,766 –> 00:33:06,200
when all the bars shut down
842
00:33:06,200 –> 00:33:07,400
which are which is really
843
00:33:07,400 –> 00:33:11,066
you know who we interface with the most as a
844
00:33:11,066 –> 00:33:14,266
you know a brand bounded partly by a bartender
845
00:33:14,366 –> 00:33:17,233
and then also just that’s the crowd that
846
00:33:17,233 –> 00:33:19,766
typically has understood the category
847
00:33:19,833 –> 00:33:21,466
especially in the earlier days
848
00:33:21,633 –> 00:33:22,733
so we uh we
849
00:33:22,733 –> 00:33:23,600
we all of our
850
00:33:23,600 –> 00:33:25,033
all of our friends had to close their
851
00:33:25,033 –> 00:33:25,933
close their businesses
852
00:33:25,933 –> 00:33:27,366
but the liquor stores were still open
853
00:33:27,366 –> 00:33:30,466
so how can we how can we make something that
854
00:33:30,466 –> 00:33:31,733
people don’t need to fuss with
855
00:33:31,733 –> 00:33:33,233
they don’t really need to understand it as much
856
00:33:33,233 –> 00:33:35,266
but we’re still presenting Aquabeat to them
857
00:33:35,266 –> 00:33:36,866
introducing them to a category
858
00:33:36,866 –> 00:33:38,366
that they might not be familiar with
859
00:33:38,566 –> 00:33:39,966
so we we came up with this
860
00:33:39,966 –> 00:33:42,733
it’s still legally an operating Scandinavia
861
00:33:42,733 –> 00:33:44,933
but it’s almost a cocktail in a bottle
862
00:33:44,933 –> 00:33:47,366
so we drink it neat I do like this one
863
00:33:47,366 –> 00:33:49,500
froze out of the freezer just fine
864
00:33:49,933 –> 00:33:51,800
you do lose some of the spice notes
865
00:33:51,800 –> 00:33:54,333
but the strawberry also intensifies when it’s frozen
866
00:33:54,333 –> 00:33:56,033
which is really neat um
867
00:33:56,033 –> 00:33:58,600
since we launched it bartenders have adopted it
868
00:33:58,600 –> 00:34:00,300
and since the bars open back up
869
00:34:00,333 –> 00:34:01,533
people love playing around with it
870
00:34:01,533 –> 00:34:04,666
it makes a lovely negroni um
871
00:34:05,200 –> 00:34:09,466
you can French 75 all day with this
872
00:34:09,466 –> 00:34:11,766
I mean fresh that think that’s the
873
00:34:11,766 –> 00:34:12,366
that’s the one
874
00:34:12,366 –> 00:34:14,400
that really gets people’s eyes to light up
875
00:34:14,400 –> 00:34:15,933
is particular
876
00:34:15,933 –> 00:34:19,466
if you use like a brute rose instead of shampoo
877
00:34:19,466 –> 00:34:21,133
just a regular dry champagne
878
00:34:21,166 –> 00:34:24,166
use a rose instead and it’s just magical
879
00:34:24,166 –> 00:34:26,833
give it some extra kind of floral
880
00:34:26,833 –> 00:34:27,866
yeah a little more floral
881
00:34:27,866 –> 00:34:29,600
little more Berry just
882
00:34:29,600 –> 00:34:31,033
it’s very very good
883
00:34:31,066 –> 00:34:32,200
yeah that sounds amazing
884
00:34:32,200 –> 00:34:34,766
and I do feel like that sweetness
885
00:34:34,766 –> 00:34:37,133
that’s slight and subtle uh
886
00:34:37,266 –> 00:34:39,366
complimented with a bitter component
887
00:34:39,366 –> 00:34:42,666
like you were describing with a negroni um
888
00:34:43,366 –> 00:34:45,666
I’m I’m very excited to try that
889
00:34:45,666 –> 00:34:49,166
it’s probably gonna be a cocktail today tonight haha
890
00:34:49,166 –> 00:34:50,233
all right yeah
891
00:34:50,233 –> 00:34:53,266
I like to use I like to use Pokerosa for that too
892
00:34:53,266 –> 00:34:55,666
if you have if you have that on hand
893
00:34:55,833 –> 00:34:56,566
Cookie Rosa
894
00:34:56,566 –> 00:34:58,333
for the same reason you mentioned about the
895
00:34:58,333 –> 00:35:00,366
kind of the extra floral note
896
00:35:00,866 –> 00:35:02,066
there’s also a little like
897
00:35:02,066 –> 00:35:04,900
I get a little chocolatey undertone and Cookie Rosa
898
00:35:04,933 –> 00:35:06,666
so I use that instead of remove
899
00:35:07,066 –> 00:35:08,733
but where you can do a split 50
900
00:35:08,733 –> 00:35:11,766
50 Cookie Rosa and a nice like rose
901
00:35:11,766 –> 00:35:12,733
rose remove
902
00:35:13,266 –> 00:35:15,800
you know I’m not sure where this came from
903
00:35:15,800 –> 00:35:17,633
but there’s a brain fart that’s going on here
904
00:35:17,633 –> 00:35:22,066
that the flavor of this with the flavor of chai
905
00:35:22,233 –> 00:35:25,833
oh yeah they could be really cool
906
00:35:25,966 –> 00:35:29,333
I can see that working absolutely yeah
907
00:35:29,333 –> 00:35:31,433
yeah yeah um
908
00:35:31,433 –> 00:35:33,333
Michael put in the chat that
909
00:35:33,333 –> 00:35:35,466
a bit of water really brings out the strawberry
910
00:35:35,466 –> 00:35:37,066
so everyone if you have some water
911
00:35:37,066 –> 00:35:38,433
do a little drop of water in there
912
00:35:38,433 –> 00:35:40,766
we just tried it ourselves and he’s absolutely right
913
00:35:40,766 –> 00:35:41,333
yes please
914
00:35:41,333 –> 00:35:42,800
um and like we said
915
00:35:42,800 –> 00:35:44,166
good idea to do with all of these
916
00:35:44,166 –> 00:35:46,633
because you might get a little bit more Clementine
917
00:35:46,633 –> 00:35:47,933
from the first one or you might get
918
00:35:47,933 –> 00:35:48,200
you know
919
00:35:48,200 –> 00:35:50,866
and it’s fun to kind of play around in that way
920
00:35:51,166 –> 00:35:53,166
but for anyone that wants to go uh
921
00:35:53,166 –> 00:35:54,933
do do a just a strawberry
922
00:35:54,933 –> 00:35:57,833
strawberry rhubarb bakubi with tonic uh
923
00:35:58,033 –> 00:36:00,066
Beaver Tree is our favorite
924
00:36:00,066 –> 00:36:02,333
but and Q also works really nicely
925
00:36:02,333 –> 00:36:04,500
just stay away from the really sugary ones
926
00:36:04,666 –> 00:36:06,833
be retreat we both have lower amounts of sugar
927
00:36:06,833 –> 00:36:08,166
you don’t need that sugar
928
00:36:08,400 –> 00:36:11,066
the I’ll be so flavorful and
929
00:36:11,066 –> 00:36:13,266
and the amount of sugar in those two tonics
930
00:36:13,266 –> 00:36:15,866
in particular are just enough to bring out
931
00:36:15,866 –> 00:36:17,566
even more of that strawberry flavor
932
00:36:17,666 –> 00:36:20,700
and I like to garnish with a slice of grapefruit also
933
00:36:21,433 –> 00:36:22,233
yeah
934
00:36:22,800 –> 00:36:23,766
um have you
935
00:36:23,766 –> 00:36:26,433
we love Fever Tree and q uh
936
00:36:26,433 –> 00:36:29,633
have you played around much with tonic syrups
937
00:36:30,766 –> 00:36:34,133
not since we started the distilling business
938
00:36:34,133 –> 00:36:37,100
but as a bartender we used to make quite a few
939
00:36:37,466 –> 00:36:40,033
yeah there are some amazing craft on a
940
00:36:40,033 –> 00:36:42,266
some good ones out there because the sugar level
941
00:36:42,266 –> 00:36:46,266
like you very much are in control of and know yeah
942
00:36:46,266 –> 00:36:47,400
totally and
943
00:36:47,400 –> 00:36:48,733
you know Fever Tree and Q are
944
00:36:48,733 –> 00:36:49,666
are great wonderful
945
00:36:49,666 –> 00:36:52,266
um but it’s really nice to be like
946
00:36:52,266 –> 00:36:53,266
there is certainly
947
00:36:53,266 –> 00:36:55,366
no more than a tablespoon of sugar in this
948
00:36:55,366 –> 00:36:57,633
because putting just a tablespoon right
949
00:36:58,000 –> 00:36:58,966
soda water well
950
00:36:58,966 –> 00:37:00,566
and it’s nice for those of you home like
951
00:37:00,566 –> 00:37:02,600
because then you don’t have to keep cans
952
00:37:02,600 –> 00:37:04,466
or bottles of tonic water on hand either
953
00:37:04,466 –> 00:37:05,400
you just have this little thing
954
00:37:05,400 –> 00:37:06,900
and as long as you have soda water
955
00:37:06,933 –> 00:37:08,466
you’re good to go yes
956
00:37:08,466 –> 00:37:09,733
you’ve got the soda stream
957
00:37:09,733 –> 00:37:10,333
it’s it’s
958
00:37:10,333 –> 00:37:12,433
that’s a game changer exactly
959
00:37:12,833 –> 00:37:14,400
also if you have the soda screen
960
00:37:14,400 –> 00:37:15,866
you can carbonate your negroni
961
00:37:15,866 –> 00:37:18,666
and that is also a game changer with your game change
962
00:37:18,666 –> 00:37:20,800
I love that it’s the best
963
00:37:20,800 –> 00:37:23,266
it goes away real quick yeah
964
00:37:23,266 –> 00:37:24,766
but you gotta consume it but hey
965
00:37:24,766 –> 00:37:27,433
me you making yourself a drink drink it
966
00:37:28,800 –> 00:37:30,033
yeah this is really delightful
967
00:37:30,033 –> 00:37:31,466
I love this yeah
968
00:37:31,466 –> 00:37:34,033
this seasonal kind of are you guys
969
00:37:34,033 –> 00:37:36,166
thinking about doing any other seasonal ones
970
00:37:36,166 –> 00:37:37,000
down the road
971
00:37:37,000 –> 00:37:40,300
or you don’t have anything in the pipeline right now
972
00:37:40,366 –> 00:37:43,766
this one has been pretty popular for us
973
00:37:43,766 –> 00:37:45,666
so we’re gonna continue to make it every year
974
00:37:45,666 –> 00:37:47,466
we also have a charity that is tied to
975
00:37:47,466 –> 00:37:48,766
called the Pink Fund
976
00:37:49,000 –> 00:37:51,866
which is a breast cancer nonprofit that’s a
977
00:37:51,866 –> 00:37:54,333
it’s a grant program proposing active treatment
978
00:37:54,333 –> 00:37:56,566
and it helps them with cost of living expenses
979
00:37:56,633 –> 00:38:00,166
so we donate $25 for every case we sell every year
980
00:38:00,800 –> 00:38:02,066
wow wonderful
981
00:38:02,600 –> 00:38:04,633
yeah that’s great wonderful
982
00:38:04,866 –> 00:38:06,400
but we’ve been we played around stuff
983
00:38:06,400 –> 00:38:06,800
you know
984
00:38:06,800 –> 00:38:10,333
at the at the distillery level and we’ve got ideas
985
00:38:10,333 –> 00:38:13,033
but until we have our own space
986
00:38:13,033 –> 00:38:15,666
I don’t think we’re gonna launch anything nationally
987
00:38:15,833 –> 00:38:16,833
yeah yeah
988
00:38:16,833 –> 00:38:18,166
cause your contract distilling
989
00:38:18,166 –> 00:38:20,800
is that right you’re using kind of someone else’s yeah
990
00:38:20,800 –> 00:38:22,400
we have a really cool arrangement with a
991
00:38:22,400 –> 00:38:23,733
with a local distillery all right
992
00:38:23,733 –> 00:38:24,933
I have the keys to the building
993
00:38:24,933 –> 00:38:26,033
I come and go as I please
994
00:38:26,033 –> 00:38:30,100
we and I handle all the production side of the business
995
00:38:30,333 –> 00:38:32,833
and then they have staff that takes care
996
00:38:32,833 –> 00:38:33,633
of our bottling
997
00:38:33,633 –> 00:38:35,666
I’ll oversee that of course to make sure it’s
998
00:38:35,666 –> 00:38:37,433
you know quality standards are being met
999
00:38:37,800 –> 00:38:39,800
but once I’ve done the distilling and the blending
1000
00:38:39,800 –> 00:38:42,600
it’s usually kind of hands off for me and then I
1001
00:38:42,600 –> 00:38:44,033
then I go out into the market
1002
00:38:44,033 –> 00:38:47,066
and focus on trying to introduce this to people
1003
00:38:47,166 –> 00:38:48,166
so we uh
1004
00:38:48,166 –> 00:38:50,266
we have a we have a really good partnership there
1005
00:38:50,533 –> 00:38:51,666
yeah and for our guests
1006
00:38:51,666 –> 00:38:51,866
you know
1007
00:38:51,866 –> 00:38:54,533
contract distilling can be a very common kind of
1008
00:38:54,533 –> 00:38:56,333
way to get started in the distilling world
1009
00:38:56,333 –> 00:38:57,766
because as you can imagine
1010
00:38:58,166 –> 00:38:59,833
a distillery is very expensive
1011
00:38:59,833 –> 00:39:01,666
and so if you start first getting started
1012
00:39:01,666 –> 00:39:02,133
you know
1013
00:39:02,133 –> 00:39:05,733
using someone else’s equipment is a great way to go
1014
00:39:05,800 –> 00:39:06,533
but there are kind of
1015
00:39:06,533 –> 00:39:08,000
two levels of contract distilling
1016
00:39:08,000 –> 00:39:09,766
there are some people who contract us still
1017
00:39:09,766 –> 00:39:10,700
and they literally
1018
00:39:11,033 –> 00:39:13,833
hire the distiller from another place
1019
00:39:13,833 –> 00:39:16,166
and say this is what I want it to taste like
1020
00:39:16,166 –> 00:39:17,500
can you make that happen
1021
00:39:17,766 –> 00:39:19,633
and then deliver the product to them
1022
00:39:19,766 –> 00:39:20,866
and that’s you know
1023
00:39:20,866 –> 00:39:23,200
that’s really someone else making your product
1024
00:39:23,200 –> 00:39:24,200
um whereas
1025
00:39:24,200 –> 00:39:25,233
what Robin is doing
1026
00:39:25,233 –> 00:39:27,433
is really just using their equipment
1027
00:39:27,433 –> 00:39:30,466
but he is still the artist in control of kind of
1028
00:39:30,466 –> 00:39:32,066
what’s happening there um
1029
00:39:32,066 –> 00:39:33,933
so it’s a spectrum for sure
1030
00:39:34,133 –> 00:39:35,233
absolutely and there’s
1031
00:39:35,233 –> 00:39:37,466
there’s no there’s no right or wrong way to do
1032
00:39:37,466 –> 00:39:38,933
it just depends on your business model
1033
00:39:38,933 –> 00:39:40,533
I think yeah
1034
00:39:40,666 –> 00:39:42,066
you can if you find the right partner
1035
00:39:42,066 –> 00:39:42,866
they can they
1036
00:39:42,866 –> 00:39:46,233
can make your recipe if you developed a recipe
1037
00:39:46,233 –> 00:39:48,566
and you hand it over to somebody and you trust them
1038
00:39:50,133 –> 00:39:54,200
and you can focus more on the rest of the vast
1039
00:39:54,200 –> 00:39:55,133
other parts
1040
00:39:55,400 –> 00:39:58,066
is there more to do other than just making the project
1041
00:39:58,066 –> 00:39:58,966
I wish
1042
00:40:00,733 –> 00:40:03,666
I wish what everyone thinks when they first get into it
1043
00:40:03,666 –> 00:40:04,933
right obviously yeah
1044
00:40:04,966 –> 00:40:06,800
make the product tinkering in my
1045
00:40:06,800 –> 00:40:11,733
in my lab and this romantic kind of yeah
1046
00:40:11,833 –> 00:40:13,000
thing and then you’re like oh
1047
00:40:13,000 –> 00:40:15,000
you’re on the road for four weeks straight
1048
00:40:15,000 –> 00:40:18,733
and you just ready to have a nervous breakdown haha
1049
00:40:19,800 –> 00:40:22,833
real talk is available outside of Michigan
1050
00:40:22,833 –> 00:40:24,500
do you have any distribution
1051
00:40:24,633 –> 00:40:25,533
yes yeah
1052
00:40:25,533 –> 00:40:29,766
we we distribute in 17 states wow wonderful yeah
1053
00:40:30,000 –> 00:40:31,133
um
1054
00:40:31,933 –> 00:40:37,266
big biggest ones are California New York New Jersey um
1055
00:40:38,000 –> 00:40:38,833
Illinois
1056
00:40:39,133 –> 00:40:42,566
where we are also in Washington state and Oregon
1057
00:40:42,566 –> 00:40:44,033
Oregon special order for us
1058
00:40:44,033 –> 00:40:45,366
so it’s a little trickier
1059
00:40:45,400 –> 00:40:48,166
but if anyone out there is in Oregon um
1060
00:40:48,766 –> 00:40:50,833
you just go to your store and your favorite
1061
00:40:50,833 –> 00:40:51,600
your favorite store
1062
00:40:51,600 –> 00:40:53,700
and have the Liquor Control Commission
1063
00:40:53,833 –> 00:40:55,000
punch in an order for you
1064
00:40:55,000 –> 00:40:57,833
and we can have it down our sub
1065
00:40:58,966 –> 00:41:00,333
our supply chain
1066
00:41:00,566 –> 00:41:03,633
we have a warehouse in in Washington state
1067
00:41:03,633 –> 00:41:06,400
so it’s down every week we go down to Oregon
1068
00:41:06,400 –> 00:41:09,900
so it’s not that long if it’s not on the shelf already
1069
00:41:11,033 –> 00:41:13,200
and for those of you um
1070
00:41:13,200 –> 00:41:16,366
not in those states or if you don’t wanna go shopping
1071
00:41:16,400 –> 00:41:19,266
I put a there’s also a link in the chat to
1072
00:41:19,266 –> 00:41:22,733
you can buy bottles on Nordin’s website as well
1073
00:41:22,733 –> 00:41:25,033
um and Robin has been yeah
1074
00:41:25,033 –> 00:41:26,733
Robin’s been kind enough to give all of you a nice
1075
00:41:26,733 –> 00:41:28,433
little discount for 15% off
1076
00:41:28,433 –> 00:41:30,033
any of these bottles um
1077
00:41:30,033 –> 00:41:32,066
so there’s that for you as well
1078
00:41:32,066 –> 00:41:33,800
yeah we ship to just about every state
1079
00:41:33,800 –> 00:41:36,266
I think we can ship the 44 states
1080
00:41:36,266 –> 00:41:38,366
through our fulfillment partner
1081
00:41:38,733 –> 00:41:39,200
some of the
1082
00:41:39,200 –> 00:41:41,633
some of the really strict ones don’t allow it
1083
00:41:41,633 –> 00:41:44,533
Michigan’s actually one of them oddly enough
1084
00:41:45,600 –> 00:41:47,800
planet Utah probably yeah
1085
00:41:47,800 –> 00:41:49,733
I think we might be able to sell the Utah
1086
00:41:49,733 –> 00:41:51,600
can’t remember now um
1087
00:41:51,600 –> 00:41:56,233
I don’t think Alaska um Mississippi’s really strict too
1088
00:41:56,366 –> 00:41:56,600
when
1089
00:41:56,600 –> 00:41:59,066
maybe Wyoming is another one that’s blacked out for us
1090
00:41:59,066 –> 00:42:01,100
but can’t remember all of them
1091
00:42:01,566 –> 00:42:03,800
but we have some fun stuff on the website too that
1092
00:42:03,800 –> 00:42:06,166
that we’re not tasting tonight
1093
00:42:06,166 –> 00:42:09,200
we have some single barrel offerings called Curiosa
1094
00:42:09,200 –> 00:42:09,766
Collection
1095
00:42:09,766 –> 00:42:14,633
so if anybody likes this next one the Barrel H1 um
1096
00:42:14,633 –> 00:42:17,433
highly recommend some of these single barrels
1097
00:42:18,033 –> 00:42:19,066
yeah speaking of
1098
00:42:19,066 –> 00:42:22,033
let’s talk to us about this barrel aged aquity
1099
00:42:22,066 –> 00:42:23,266
absolutely yeah
1100
00:42:23,266 –> 00:42:24,966
this is our this is our
1101
00:42:24,966 –> 00:42:27,466
we released the Barrel Age and the strawberry
1102
00:42:27,466 –> 00:42:29,533
rubar at the same time but the Barrel Age Ted
1103
00:42:30,200 –> 00:42:32,166
and in the works for a little bit longer
1104
00:42:32,166 –> 00:42:35,033
because it’s aged in once used rye whiskey
1105
00:42:35,033 –> 00:42:37,633
cast for a minimum of one year
1106
00:42:38,133 –> 00:42:41,133
so we take the exact same spirit as the Tapple
1107
00:42:41,133 –> 00:42:42,966
the blue label um
1108
00:42:44,000 –> 00:42:46,866
we reduce it down to 110 proof
1109
00:42:46,866 –> 00:42:50,700
so the the top will gets bottled at 90 proof the
1110
00:42:52,133 –> 00:42:53,933
but before it gets proof down to 90
1111
00:42:53,933 –> 00:42:56,400
we stop at 1:10 for a little while and let it rest
1112
00:42:56,400 –> 00:42:58,400
and some of that under 10 proof
1113
00:42:58,400 –> 00:43:01,466
gets put into a once used rye whiskey barrel
1114
00:43:01,466 –> 00:43:05,600
and its age for one year and bottled at 107 fruits
1115
00:43:05,600 –> 00:43:08,133
so this is almost like a cask strength
1116
00:43:08,133 –> 00:43:10,633
which is very unique for the category
1117
00:43:10,733 –> 00:43:12,866
also the fact that we’re aging in rye casks
1118
00:43:12,866 –> 00:43:14,666
is quite unique for the category
1119
00:43:14,833 –> 00:43:17,733
there are lots of aged aquabeats in Scandinavia
1120
00:43:17,733 –> 00:43:21,766
particularly in Norway it’s actually the law in Norway
1121
00:43:21,766 –> 00:43:23,166
that has to be aged for a year
1122
00:43:23,166 –> 00:43:26,900
in order to carry the Norwegian Aquabeat
1123
00:43:27,366 –> 00:43:29,566
on the label you can make a clear one there
1124
00:43:29,566 –> 00:43:31,566
you just can’t call it Norwegian Aquabeat
1125
00:43:32,233 –> 00:43:33,233
so it has to be aged for a year
1126
00:43:33,233 –> 00:43:36,533
they typically age in Sherry casks over there
1127
00:43:37,933 –> 00:43:39,033
some small distilleders
1128
00:43:39,033 –> 00:43:40,800
start a new experiment with other types of
1129
00:43:40,800 –> 00:43:43,233
types of once use barrels
1130
00:43:43,233 –> 00:43:47,600
but um rise sort of our our heritage whiskey here
1131
00:43:47,600 –> 00:43:50,100
even though Bourbon reigns supreme these days
1132
00:43:50,233 –> 00:43:52,700
apple cider and and
1133
00:43:53,600 –> 00:43:58,066
and apple Brandy’s and rye whiskies were kind of the
1134
00:43:58,533 –> 00:44:00,133
the big the big players in the
1135
00:44:00,133 –> 00:44:02,066
in the booze game in the you know
1136
00:44:02,066 –> 00:44:03,900
the early days of of America
1137
00:44:03,966 –> 00:44:07,000
so we kind of we wanted to pay homage to that
1138
00:44:07,000 –> 00:44:09,533
and be able to do something like totally unique
1139
00:44:09,866 –> 00:44:10,566
and it just so
1140
00:44:10,566 –> 00:44:10,933
happens
1141
00:44:10,933 –> 00:44:14,266
that the Caraway and the rye go really nicely together
1142
00:44:14,766 –> 00:44:18,766
who would think rye bread with Caraway please perfect
1143
00:44:18,800 –> 00:44:20,433
yeah yeah
1144
00:44:20,433 –> 00:44:23,566
it does have a nice spice to it from that fry
1145
00:44:23,566 –> 00:44:26,566
it’s really beautiful like
1146
00:44:26,566 –> 00:44:27,066
I feel like
1147
00:44:27,066 –> 00:44:29,066
this is how you get whiskey drinkers into the Aqua
1148
00:44:29,066 –> 00:44:30,333
V category it is
1149
00:44:30,333 –> 00:44:31,800
and the and the curiosity stuff
1150
00:44:31,800 –> 00:44:32,533
even more so
1151
00:44:32,533 –> 00:44:35,933
because that’s all aged for two years plus now
1152
00:44:35,933 –> 00:44:37,533
I should have sent you guys a bottle
1153
00:44:37,533 –> 00:44:39,233
I’m kicking myself or not
1154
00:44:40,333 –> 00:44:42,266
I feel like this with
1155
00:44:42,866 –> 00:44:46,533
I I like a half portion of Montenegro
1156
00:44:46,766 –> 00:44:49,633
mmm hmm you’re talking about more like vigorous
1157
00:44:49,933 –> 00:44:51,066
oh man
1158
00:44:52,066 –> 00:44:55,366
that’s my new head once I grow in the lady
1159
00:44:55,366 –> 00:44:56,933
or like two of my favorite things
1160
00:44:56,933 –> 00:44:59,966
that real floral amaro whatever
1161
00:44:59,966 –> 00:45:00,933
yes indeed
1162
00:45:01,400 –> 00:45:02,433
um so
1163
00:45:02,433 –> 00:45:06,566
you said this is barreled at 1:10 and bottled at 1:07
1164
00:45:06,633 –> 00:45:12,633
yes is that just based on what happens during the year
1165
00:45:12,633 –> 00:45:14,600
or less that it’s in sometimes
1166
00:45:14,600 –> 00:45:17,800
we have to add a little bit of water to balance it out
1167
00:45:17,800 –> 00:45:19,833
um but typically it’s
1168
00:45:19,833 –> 00:45:21,366
it’s usually it’s
1169
00:45:21,366 –> 00:45:23,666
we’re usually seeing around like 1 0
1170
00:45:23,666 –> 00:45:26,666
8 ish when it comes out barrel after a year
1171
00:45:26,933 –> 00:45:30,100
um 1:07 was a proof that we landed on cause
1172
00:45:30,200 –> 00:45:31,633
cause it’s a it’s
1173
00:45:31,633 –> 00:45:35,200
it’s also a nod to old school whiskey makers
1174
00:45:35,200 –> 00:45:39,133
in the United States cause prior to prohibition uh
1175
00:45:39,133 –> 00:45:41,766
it was more about quality over quantity
1176
00:45:41,766 –> 00:45:44,800
and they entered into barrel at uh
1177
00:45:44,800 –> 00:45:46,866
lower proofs than they do today
1178
00:45:46,866 –> 00:45:48,133
lot of makers now
1179
00:45:48,133 –> 00:45:50,333
we’re starting to see it come back to more
1180
00:45:50,333 –> 00:45:52,233
the old world but in
1181
00:45:52,366 –> 00:45:54,033
you know when I started bartending
1182
00:45:54,033 –> 00:45:55,400
most bourbons and rise
1183
00:45:55,400 –> 00:45:57,666
were getting put in the barrel at the max
1184
00:45:57,666 –> 00:45:58,966
at like 120
1185
00:45:59,766 –> 00:46:01,433
when you when you enter at a lower proof
1186
00:46:01,433 –> 00:46:03,833
you get actually more flavor extracted
1187
00:46:03,833 –> 00:46:04,400
but of course
1188
00:46:04,400 –> 00:46:07,933
you don’t have as much alcohol to bottle at the end
1189
00:46:08,066 –> 00:46:09,266
but I look at it this way
1190
00:46:09,266 –> 00:46:10,266
if you’re not doing
1191
00:46:10,266 –> 00:46:12,666
if you’re not bottling at cask strength
1192
00:46:12,733 –> 00:46:14,666
you should have the water beforehand
1193
00:46:14,966 –> 00:46:16,566
you’re getting a different level of extraction
1194
00:46:16,566 –> 00:46:18,933
than just adding flavorless
1195
00:46:19,200 –> 00:46:21,133
colorless water at the end
1196
00:46:21,166 –> 00:46:23,033
why not allow that water to extract
1197
00:46:23,033 –> 00:46:25,266
some of the sugars that are in the wood
1198
00:46:25,266 –> 00:46:27,133
and some of the in our case
1199
00:46:27,133 –> 00:46:28,633
some of the residual whiskey
1200
00:46:29,633 –> 00:46:31,666
Robin just a point of clarification there
1201
00:46:33,033 –> 00:46:35,533
if memory serves what you just said
1202
00:46:36,133 –> 00:46:38,666
you extract more flavor
1203
00:46:38,766 –> 00:46:41,733
when you’re barreling at lower proof
1204
00:46:41,733 –> 00:46:44,000
yeah typically interesting
1205
00:46:44,000 –> 00:46:46,633
I would expect that like the
1206
00:46:46,766 –> 00:46:48,433
so there’s water and ethanol
1207
00:46:48,433 –> 00:46:50,433
work their solvents in different ways
1208
00:46:50,433 –> 00:46:51,633
they’re both solvents
1209
00:46:52,866 –> 00:46:55,033
there are certain flavors that water can take out
1210
00:46:55,033 –> 00:46:57,133
that ethanol can’t and vice versa
1211
00:46:57,733 –> 00:46:58,433
interesting okay
1212
00:46:58,433 –> 00:46:59,233
it’s just a full
1213
00:46:59,233 –> 00:47:02,166
it’s a more like round spectrum of flavors
1214
00:47:02,166 –> 00:47:04,200
I guess not necessarily that you can
1215
00:47:04,200 –> 00:47:07,366
you might be able to actually extract more with ethanol
1216
00:47:07,366 –> 00:47:10,900
but you’re not you’re not extracting the full
1217
00:47:10,933 –> 00:47:12,766
you’re not getting you might get more
1218
00:47:12,766 –> 00:47:13,533
but you might not
1219
00:47:13,533 –> 00:47:16,533
get as broad and not get everything exactly
1220
00:47:16,566 –> 00:47:19,166
that makes sense interesting yeah
1221
00:47:19,166 –> 00:47:20,200
that yeah that’s
1222
00:47:20,200 –> 00:47:22,200
seeing a lot of the smaller whiskey producers
1223
00:47:22,200 –> 00:47:24,666
going back to that like hundred and ten
1224
00:47:24,666 –> 00:47:26,933
and even a hundred and five entry per
1225
00:47:27,766 –> 00:47:30,766
just making some better craft whiskeys now that
1226
00:47:31,000 –> 00:47:31,200
now
1227
00:47:31,200 –> 00:47:34,366
the folks are actually aging in full size barrels for
1228
00:47:34,366 –> 00:47:36,300
you know 4 years plus
1229
00:47:36,633 –> 00:47:37,633
versus the early days
1230
00:47:37,633 –> 00:47:40,033
when everyone was just trying to age fast
1231
00:47:40,033 –> 00:47:42,166
and putting it in those little dinky barrels
1232
00:47:42,166 –> 00:47:45,866
which sometimes works but most time doesn’t yeah
1233
00:47:46,200 –> 00:47:49,433
and um what types of foods would you have with this
1234
00:47:49,433 –> 00:47:50,500
feral aged
1235
00:47:51,400 –> 00:47:53,533
I really like roast pork
1236
00:47:53,533 –> 00:47:56,933
with this traditional Danish roast pork um
1237
00:47:58,133 –> 00:48:01,966
any kind of roasted vegetables would be really nice
1238
00:48:03,166 –> 00:48:03,966
smoked
1239
00:48:04,000 –> 00:48:07,066
smoked and cured meats like it more intense flavors
1240
00:48:07,066 –> 00:48:10,066
fattier foods that this could cut through
1241
00:48:11,600 –> 00:48:12,800
yeah I love that like
1242
00:48:12,800 –> 00:48:14,133
like extra age
1243
00:48:14,133 –> 00:48:16,666
cheeses would be really good with this as well
1244
00:48:17,766 –> 00:48:19,033
perfect yeah
1245
00:48:19,033 –> 00:48:21,633
lovely I’ll do this with H Gouda
1246
00:48:21,733 –> 00:48:25,066
oh yeah that’d be all day our little crystal crunches
1247
00:48:25,066 –> 00:48:26,133
yeah that’d be great
1248
00:48:27,200 –> 00:48:28,266
and cocktail wise
1249
00:48:28,266 –> 00:48:31,033
this is so it’s the flavor so concentrated
1250
00:48:31,033 –> 00:48:33,300
it like a little can really go a long way
1251
00:48:33,466 –> 00:48:36,233
and it’s one of the few things that we make
1252
00:48:36,266 –> 00:48:37,400
maybe the only thing that we make
1253
00:48:37,400 –> 00:48:40,633
that I actually would recommend split facing with to
1254
00:48:41,266 –> 00:48:41,633
you don’t
1255
00:48:41,633 –> 00:48:44,666
you can do like half and half with brandy
1256
00:48:45,000 –> 00:48:47,966
and the barrel is off to be in a saddle rack
1257
00:48:48,133 –> 00:48:51,633
which is a really great cocktail idea um
1258
00:48:51,633 –> 00:48:53,400
doing a like a whiskey sour
1259
00:48:53,400 –> 00:48:55,533
like the the Morgan father of whiskey sour
1260
00:48:55,533 –> 00:48:56,833
if anybody’s made that one
1261
00:48:56,833 –> 00:49:01,033
which is made with a little cast strength Bourbon um
1262
00:49:01,133 –> 00:49:04,133
and A&A and a good amaretto
1263
00:49:05,433 –> 00:49:08,166
use this in place of the Bourbon and it
1264
00:49:08,166 –> 00:49:10,200
and it just really sings in that cocktail
1265
00:49:10,200 –> 00:49:11,933
so it’s really fun one so I mean
1266
00:49:11,933 –> 00:49:13,533
I feel like this kind of thing
1267
00:49:13,533 –> 00:49:18,466
this could be like used in place of a wash
1268
00:49:18,466 –> 00:49:19,966
any kind of cocktail that you might use
1269
00:49:19,966 –> 00:49:21,766
a wash of absent or scotch
1270
00:49:21,766 –> 00:49:24,666
like a black Manhattan or something like that yeah
1271
00:49:24,866 –> 00:49:26,900
having that kind of delicate
1272
00:49:28,633 –> 00:49:29,633
warmth yeah
1273
00:49:29,633 –> 00:49:34,266
this has yeah I’m excited to play with it even just gin
1274
00:49:34,266 –> 00:49:37,833
ginger ale or a celery soda as a high ball
1275
00:49:37,833 –> 00:49:40,566
celery really good too sell Ray yeah
1276
00:49:40,566 –> 00:49:42,866
sell Ray we call it the Deli high ball
1277
00:49:43,066 –> 00:49:45,733
the bears are the deli I got Caraway
1278
00:49:45,833 –> 00:49:46,733
uh that’d be great
1279
00:49:46,733 –> 00:49:47,733
love to try it out yeah
1280
00:49:47,733 –> 00:49:50,733
it’s solid and it brings out the vanilla in the
1281
00:49:50,733 –> 00:49:53,166
in the in the spirit as well from the barrel
1282
00:49:53,233 –> 00:49:56,066
it’s really nice so you wanna go real crazy
1283
00:49:56,266 –> 00:50:01,066
I do uh I do a clarified milk punch with coconut milk
1284
00:50:01,066 –> 00:50:06,366
and yuzu and Jasmine green tea with this when I’m only
1285
00:50:07,733 –> 00:50:09,500
making a cocktail for a week
1286
00:50:11,966 –> 00:50:12,266
yeah
1287
00:50:12,266 –> 00:50:14,400
we know we know one of our SipScout members on here
1288
00:50:14,400 –> 00:50:16,733
Kristen heard she heard her partner
1289
00:50:16,733 –> 00:50:17,966
really love clarified rum
1290
00:50:17,966 –> 00:50:19,433
punches and things of that nature
1291
00:50:19,433 –> 00:50:22,800
so yeah take some notes Kristen take some notes no
1292
00:50:22,800 –> 00:50:24,466
she did just saw in the chat
1293
00:50:24,466 –> 00:50:29,700
hahaha the recording will be up soon
1294
00:50:31,233 –> 00:50:32,733
yeah that’s gonna be
1295
00:50:32,733 –> 00:50:34,900
these are gonna be fun to play with for sure
1296
00:50:35,433 –> 00:50:37,033
alright so we’re moving on to the dill
1297
00:50:37,033 –> 00:50:38,633
but for those of you at home
1298
00:50:38,633 –> 00:50:40,433
you have too many bottles of dill
1299
00:50:40,433 –> 00:50:42,400
and so you can either choose to
1300
00:50:42,400 –> 00:50:44,200
through one of them and drink one
1301
00:50:44,200 –> 00:50:45,433
and then make one cocktail
1302
00:50:45,433 –> 00:50:47,633
or you can take just little tasting sips
1303
00:50:47,633 –> 00:50:50,700
and make two cocktails with it next um
1304
00:50:50,766 –> 00:50:53,400
oh Michael Griffith is having some Guinness stew
1305
00:50:53,400 –> 00:50:54,766
and it works great with that
1306
00:50:54,766 –> 00:50:56,800
I bet it would go great with the Guinness stew
1307
00:50:56,800 –> 00:50:59,666
I’m sad that we’re done with our Reuben casserole yeah
1308
00:50:59,666 –> 00:51:01,033
it would be delicious with this
1309
00:51:02,966 –> 00:51:05,133
yeah okay
1310
00:51:05,533 –> 00:51:06,600
the deal yeah
1311
00:51:06,600 –> 00:51:08,233
tell us about the deal yeah
1312
00:51:08,233 –> 00:51:11,066
so we’re now we’re now in a new family of botanicals
1313
00:51:11,066 –> 00:51:14,633
the first three were all the same 10 botanicals
1314
00:51:14,633 –> 00:51:16,766
same distillation technique
1315
00:51:18,066 –> 00:51:20,233
all Caraway forward with some Dill
1316
00:51:20,233 –> 00:51:22,266
C does a supporting mechanical
1317
00:51:22,766 –> 00:51:26,666
this heirloom garden dill has no airway in it
1318
00:51:27,233 –> 00:51:30,300
uh it’s the distillation is a little bit different
1319
00:51:30,400 –> 00:51:32,300
and we’re using dill two ways
1320
00:51:33,166 –> 00:51:34,766
it’s called Heirloom Garden Dill
1321
00:51:34,766 –> 00:51:37,300
because we actually brought over an Old World
1322
00:51:37,633 –> 00:51:39,866
dill variety from Scandinavia
1323
00:51:40,233 –> 00:51:43,666
we’ve been growing it here in Michigan for three years
1324
00:51:43,666 –> 00:51:45,666
now first year we just planted
1325
00:51:45,666 –> 00:51:47,400
we planted as many seeds as we could
1326
00:51:47,400 –> 00:51:49,166
we harvested as many of those seeds
1327
00:51:49,166 –> 00:51:50,566
to save for the next year
1328
00:51:50,566 –> 00:51:55,233
growing second year we harvested once and then
1329
00:51:55,566 –> 00:51:58,266
and distilled that batch then we planted again
1330
00:51:58,266 –> 00:52:00,333
and harvested the seeds for the next year
1331
00:52:00,766 –> 00:52:03,633
and so that so last year with year 3
1332
00:52:03,633 –> 00:52:07,166
we did two rounds of harvest and one round of
1333
00:52:07,366 –> 00:52:08,566
what about full harvest
1334
00:52:08,566 –> 00:52:10,166
and then one round of seed harvest
1335
00:52:10,266 –> 00:52:11,600
so when we harvested this
1336
00:52:11,600 –> 00:52:13,866
still we’re waiting till the
1337
00:52:14,566 –> 00:52:17,500
waiting till the dill flowers
1338
00:52:17,600 –> 00:52:19,800
and this is a Mammoth variety
1339
00:52:19,800 –> 00:52:22,233
it grows 4 to 6 feet tall
1340
00:52:22,233 –> 00:52:23,400
wow yeah
1341
00:52:23,400 –> 00:52:25,833
so it’s like it’s almost like Wild Bill
1342
00:52:26,600 –> 00:52:28,000
and we’ve had there’s a picture
1343
00:52:28,000 –> 00:52:29,133
I think on our Instagram
1344
00:52:29,133 –> 00:52:32,900
if you scroll back to last year or the year before
1345
00:52:33,400 –> 00:52:34,800
what it looks like in the field
1346
00:52:34,800 –> 00:52:35,533
and it’s just like
1347
00:52:35,533 –> 00:52:38,466
this bright yellow field of dill flowers
1348
00:52:38,833 –> 00:52:41,466
we hack it hack it all down right at the base
1349
00:52:41,466 –> 00:52:42,666
bring it to the distillery
1350
00:52:42,666 –> 00:52:45,566
and do a vapor distillation through our column
1351
00:52:45,566 –> 00:52:48,566
we actually pack the whole column full of this
1352
00:52:49,033 –> 00:52:51,800
huge bundle of dill that creates
1353
00:52:51,800 –> 00:52:55,133
in essence an extract of that fresh dill
1354
00:52:55,833 –> 00:52:58,533
we set that aside and we do a secondary
1355
00:52:58,533 –> 00:53:01,733
supporting distillation of dill seed
1356
00:53:02,266 –> 00:53:05,566
and coriander seed both of those are from California
1357
00:53:05,933 –> 00:53:09,133
those are the same seeds that we use in our apple style
1358
00:53:09,333 –> 00:53:11,300
so we’re getting those from the same farm
1359
00:53:11,566 –> 00:53:13,400
but everything else is from Michigan’s
1360
00:53:13,400 –> 00:53:14,166
grown in Michigan’s
1361
00:53:14,166 –> 00:53:17,933
we’re using full angelica both from root to tip
1362
00:53:18,266 –> 00:53:20,166
whereas the original taffel
1363
00:53:20,366 –> 00:53:23,433
and the other two just use the angelica roots
1364
00:53:23,566 –> 00:53:24,466
the garden
1365
00:53:24,933 –> 00:53:27,466
Garden Dill uses the whole plants for the angelica
1366
00:53:27,466 –> 00:53:29,566
we’re using yarrow flower as well
1367
00:53:29,566 –> 00:53:32,633
which is a native Michigan Botanicals kind of a
1368
00:53:32,633 –> 00:53:33,666
kind of a pecan you know
1369
00:53:33,666 –> 00:53:36,100
sort of peppery floral note
1370
00:53:36,566 –> 00:53:39,700
and also a nice little herbal undertone as well
1371
00:53:40,033 –> 00:53:41,566
then we’re using the sturtium
1372
00:53:41,633 –> 00:53:42,733
it’s an edible flower
1373
00:53:42,733 –> 00:53:45,433
it gives it almost like a kind of a water press
1374
00:53:45,466 –> 00:53:49,400
horseradish mild undertone um
1375
00:53:49,400 –> 00:53:51,533
luvage is a really cool
1376
00:53:51,533 –> 00:53:53,066
and that’s in the celery family
1377
00:53:53,066 –> 00:53:55,766
gives a little savory note and we’re using the
1378
00:53:55,766 –> 00:53:57,866
we’re using everything above above grounds
1379
00:53:57,866 –> 00:54:00,233
not the root for the luggage uh
1380
00:54:00,233 –> 00:54:04,366
calendula is a type of marigolds that we’re using uh
1381
00:54:04,366 –> 00:54:07,266
that is giving it another kind of peppery note
1382
00:54:07,633 –> 00:54:09,933
which highlights the freshness of the dill
1383
00:54:09,966 –> 00:54:12,200
and then lastly we’re using uh fennel
1384
00:54:12,200 –> 00:54:14,766
but not fennel seed that’s really important
1385
00:54:14,766 –> 00:54:18,466
so in in Sweden one of the rules I forgot to mention
1386
00:54:18,933 –> 00:54:20,133
to call it a Swedish shock v
1387
00:54:20,133 –> 00:54:22,366
you have to use fennel in addition to the Caraway
1388
00:54:23,333 –> 00:54:26,133
so this is sort of our nod to the Swedish style
1389
00:54:26,266 –> 00:54:28,200
because our first one was
1390
00:54:28,200 –> 00:54:31,200
is so sort of Danish influence we had to
1391
00:54:31,200 –> 00:54:32,533
we had to do one for this
1392
00:54:32,533 –> 00:54:33,966
for the sweets in the family
1393
00:54:34,766 –> 00:54:37,366
this is our this is our nod to the more Swedish style
1394
00:54:37,366 –> 00:54:39,166
even though it doesn’t have caroway in it
1395
00:54:39,400 –> 00:54:40,733
we’re using that fennel plant
1396
00:54:40,733 –> 00:54:42,866
it used it gives it a nice little sweetness
1397
00:54:42,866 –> 00:54:44,100
kind of vegetal note
1398
00:54:45,000 –> 00:54:47,800
and we bottled this one at a lower proof also
1399
00:54:47,800 –> 00:54:49,800
that’s another not to the Swedish heritage
1400
00:54:49,800 –> 00:54:53,766
they typically bottle their applebeats at 38 or 39%
1401
00:54:53,866 –> 00:54:55,900
so this one’s coming in at 39
1402
00:54:55,966 –> 00:54:58,266
that also helps um
1403
00:54:58,966 –> 00:55:00,366
as a frozen shot
1404
00:55:00,800 –> 00:55:05,466
so we we did want this one to be recommended as frozen
1405
00:55:05,466 –> 00:55:07,866
it’s lovely out of the freezer um
1406
00:55:07,866 –> 00:55:09,633
dill really is the highlight
1407
00:55:09,633 –> 00:55:11,633
the other botanicals are more
1408
00:55:11,633 –> 00:55:12,866
fading into the background
1409
00:55:12,866 –> 00:55:14,666
whereas with the tattle style
1410
00:55:14,666 –> 00:55:16,200
it’s really about this big
1411
00:55:16,200 –> 00:55:19,000
huge burst and lots of everything
1412
00:55:19,000 –> 00:55:21,833
this one is about restraint lots of dill
1413
00:55:21,833 –> 00:55:24,100
but less of everything else
1414
00:55:25,000 –> 00:55:25,333
yeah
1415
00:55:25,333 –> 00:55:28,333
I could hang out with my nose in this glass all day
1416
00:55:28,333 –> 00:55:31,666
like it just I love that it’s beautiful
1417
00:55:31,766 –> 00:55:34,933
and the dill like cause on the nose
1418
00:55:34,933 –> 00:55:35,466
you expect
1419
00:55:35,466 –> 00:55:37,266
maybe it’s gonna like really taste like dill
1420
00:55:37,266 –> 00:55:39,500
but it’s like such it is like a light
1421
00:55:40,600 –> 00:55:43,733
but consistent dill kind of flavor through there
1422
00:55:43,733 –> 00:55:45,533
and it’s really and I feel lots
1423
00:55:45,533 –> 00:55:46,533
I feel like the
1424
00:55:46,533 –> 00:55:49,366
the phenyl compliments the dill very nicely
1425
00:55:49,366 –> 00:55:50,400
like I don’t I don’t feel like
1426
00:55:50,400 –> 00:55:54,133
I know nasturtium or calendula well enough to like
1427
00:55:55,233 –> 00:55:57,300
extract those but yeah
1428
00:55:57,433 –> 00:55:59,400
the sir she’s really subtle on the finish
1429
00:55:59,400 –> 00:56:02,033
you almost get like if you think of like
1430
00:56:03,366 –> 00:56:05,600
really mild horseradish or watercress
1431
00:56:05,600 –> 00:56:06,633
that’s the kind of
1432
00:56:06,633 –> 00:56:10,666
it’s almost like a juiciness with little pepper notes
1433
00:56:12,766 –> 00:56:16,333
yeah this is this one’s great with seafood
1434
00:56:16,533 –> 00:56:18,066
if you think like oysters
1435
00:56:18,066 –> 00:56:22,266
caviar salmon cocktail or salmon with this
1436
00:56:22,533 –> 00:56:24,866
great in a Bloody Mary great with
1437
00:56:24,866 –> 00:56:26,633
with carrot yeah
1438
00:56:26,633 –> 00:56:28,333
yeah with carrot
1439
00:56:29,266 –> 00:56:30,633
that seems like a
1440
00:56:31,033 –> 00:56:33,733
he’s like you teed it up Robin perfectly
1441
00:56:33,733 –> 00:56:35,433
thank you perfectly
1442
00:56:35,966 –> 00:56:37,200
who’s ready to make a cocktail
1443
00:56:37,200 –> 00:56:38,000
all right
1444
00:56:38,433 –> 00:56:42,733
alright guys so we’re gonna make our cocktail now um
1445
00:56:42,733 –> 00:56:45,333
so we wanted to feature this cocktail a
1446
00:56:45,333 –> 00:56:48,600
because it has Aquavit in it and it’s delicious
1447
00:56:48,600 –> 00:56:49,766
and that’s how we’ve always made it
1448
00:56:49,766 –> 00:56:51,433
because it’s delicious well
1449
00:56:51,433 –> 00:56:52,400
I guess that’s the first
1450
00:56:52,400 –> 00:56:55,166
but also because Easter is right around the corner
1451
00:56:55,166 –> 00:56:55,866
and honestly
1452
00:56:55,866 –> 00:56:58,933
this is like the best Easter brunch cocktail
1453
00:56:58,933 –> 00:57:01,200
um it has carrots in it with
1454
00:57:01,200 –> 00:57:03,933
so a little nod to the Easter Bunny um
1455
00:57:03,933 –> 00:57:05,800
but it it really like that dill flavor
1456
00:57:05,800 –> 00:57:07,266
that fresh garden flavor
1457
00:57:07,266 –> 00:57:08,400
and I don’t know about all of you
1458
00:57:08,400 –> 00:57:09,833
but sometimes like
1459
00:57:09,833 –> 00:57:12,000
Bloody Marys are just a little too acidic for me
1460
00:57:12,000 –> 00:57:13,933
like I can have like 1/2 a Bloody Mary
1461
00:57:13,933 –> 00:57:15,233
and then I’m a little bit like alright
1462
00:57:15,233 –> 00:57:17,366
that’s kind of enough especially if I haven’t eaten yet
1463
00:57:17,566 –> 00:57:19,766
um whereas this is really nice with the carrot juice
1464
00:57:19,766 –> 00:57:21,033
instead of the tomato juice
1465
00:57:21,033 –> 00:57:24,000
it really like that issue just kind of goes away
1466
00:57:24,000 –> 00:57:26,600
um so you’re in control of the acidity
1467
00:57:26,600 –> 00:57:28,233
yeah you’re more in control of it yeah
1468
00:57:28,233 –> 00:57:31,000
the lemon juice to your preference
1469
00:57:31,000 –> 00:57:33,133
so Evan’s rimming his glass right now
1470
00:57:33,133 –> 00:57:35,333
so what you wanna do is take a little bit of
1471
00:57:35,333 –> 00:57:36,433
you wanna cut your lemon in half
1472
00:57:36,433 –> 00:57:37,733
take a look your lemon
1473
00:57:37,733 –> 00:57:39,400
and just kind of rub it around the edge of the glass
1474
00:57:39,400 –> 00:57:42,200
there and then just dip it in that um
1475
00:57:42,200 –> 00:57:43,400
rimming salt that we sent you
1476
00:57:43,400 –> 00:57:44,666
and that rimming salt is kind of
1477
00:57:44,666 –> 00:57:48,466
a combination of cayenne pepper um
1478
00:57:48,466 –> 00:57:50,433
a little bit of chipotle pepper
1479
00:57:50,433 –> 00:57:55,266
it has some paprika some salt and some dill
1480
00:57:55,266 –> 00:57:56,800
I think we did put some dill in there
1481
00:57:56,800 –> 00:57:58,400
yeah as well
1482
00:57:58,400 –> 00:58:00,000
keep it with the theme yeah
1483
00:58:00,000 –> 00:58:01,233
yeah and then
1484
00:58:01,233 –> 00:58:03,433
we’re gonna squeeze that lemon that we just cut
1485
00:58:03,433 –> 00:58:05,466
and we’re gonna add
1486
00:58:07,233 –> 00:58:10,033
half an ounce show them your cool lemon squeezer
1487
00:58:10,800 –> 00:58:12,066
yo check this thing out
1488
00:58:12,066 –> 00:58:16,433
it’s awesome it captures the juice in the bottom
1489
00:58:16,433 –> 00:58:18,466
and it has a little pores out on it
1490
00:58:20,066 –> 00:58:20,866
and you can like
1491
00:58:20,866 –> 00:58:23,366
you can get so much more juice out of a lemon man
1492
00:58:23,366 –> 00:58:24,533
ah it’s amazing
1493
00:58:24,800 –> 00:58:26,133
we just got it for Christmas
1494
00:58:27,033 –> 00:58:27,433
yeah
1495
00:58:27,433 –> 00:58:30,400
trying to use those things and then aiming aiming your
1496
00:58:30,400 –> 00:58:33,766
you miss half the juice word into your jigger
1497
00:58:33,766 –> 00:58:36,766
or measuring cup it’s the disaster every time yeah
1498
00:58:36,766 –> 00:58:38,766
we had never even seen one of these before
1499
00:58:38,766 –> 00:58:41,800
in our aunts got it for us for the holidays
1500
00:58:41,800 –> 00:58:43,200
and at first we were like oh
1501
00:58:43,200 –> 00:58:43,933
we have a juicer
1502
00:58:43,933 –> 00:58:46,033
what’s this weird old school looking thing
1503
00:58:46,033 –> 00:58:47,000
it looks kind of old
1504
00:58:47,000 –> 00:58:48,666
and then now we’re obsessed with it
1505
00:58:48,666 –> 00:58:50,733
we’re like this is so I’ve been
1506
00:58:50,733 –> 00:58:53,233
I’ve been getting that targeted Instagram ad
1507
00:58:53,233 –> 00:58:56,066
for that juicer for about a year ago
1508
00:58:57,200 –> 00:58:58,133
I’ve never seen it
1509
00:58:58,133 –> 00:59:00,500
and then we’re gonna do a half an ounce of Hot
1510
00:59:00,566 –> 00:59:01,700
Mike’s Hot Honey
1511
00:59:02,466 –> 00:59:03,933
I believe you have packets
1512
00:59:03,933 –> 00:59:04,833
uh huh I believe that
1513
00:59:04,833 –> 00:59:07,666
each of those packets is a half an ounce separate
1514
00:59:07,666 –> 00:59:10,866
I think it’s actually an ounce per packet
1515
00:59:10,933 –> 00:59:12,833
just double check that please
1516
00:59:13,066 –> 00:59:16,133
um when you’re making something with honey
1517
00:59:17,133 –> 00:59:18,733
it can be problematic
1518
00:59:18,766 –> 00:59:21,366
often times when you use honey and cocktail making
1519
00:59:21,366 –> 00:59:23,433
you make a syrup um
1520
00:59:23,433 –> 00:59:25,766
so what we’re gonna do is work
1521
00:59:25,766 –> 00:59:26,800
what I’m gonna do
1522
00:59:26,800 –> 00:59:30,133
and what I would suggest that you do is
1523
00:59:30,133 –> 00:59:32,333
after you add these ingredients
1524
00:59:32,333 –> 00:59:33,966
before you add the ice
1525
00:59:33,966 –> 00:59:37,000
and I think that’s indicated on the recipe
1526
00:59:37,000 –> 00:59:38,533
in your 6 calorie port
1527
00:59:38,533 –> 00:59:42,133
we’re gonna shake this sands ice
1528
00:59:42,133 –> 00:59:45,033
so that it actually cooperates
1529
00:59:45,033 –> 00:59:46,166
and kind of the yeah
1530
00:59:46,166 –> 00:59:49,666
the honey actually kind of breaks down appropriately
1531
00:59:49,966 –> 00:59:50,900
um
1532
00:59:51,600 –> 00:59:56,966
we’re doing an ounce and a half of the dill Norden dill
1533
00:59:59,133 –> 01:00:03,066
and then 3 ounces of your carrot juice
1534
01:00:03,766 –> 01:00:05,566
and then if you have it
1535
01:00:06,600 –> 01:00:10,166
a little bit of pickle or caper brine
1536
01:00:10,166 –> 01:00:12,666
preferentially caper brine yeah
1537
01:00:12,666 –> 01:00:15,400
um you do not have that in your kit
1538
01:00:15,400 –> 01:00:16,133
I’m sorry
1539
01:00:16,133 –> 01:00:19,266
you could not find small little ounces of paper
1540
01:00:19,266 –> 01:00:21,266
run into a bag of paper run
1541
01:00:21,366 –> 01:00:23,266
it’s a million dollar idea folks
1542
01:00:23,433 –> 01:00:28,133
it’s gonna do it first um but it has no idea yeah
1543
01:00:28,133 –> 01:00:30,600
if you have some pickles or capers in your fridge
1544
01:00:30,600 –> 01:00:31,766
just go grab a little bit
1545
01:00:31,766 –> 01:00:33,766
cause it does add a little fun yeah
1546
01:00:33,766 –> 01:00:35,866
that too I think is nice
1547
01:00:35,866 –> 01:00:39,266
and that’s why we indicated that they are on the menu
1548
01:00:39,600 –> 01:00:40,833
or on the recipe
1549
01:00:42,566 –> 01:00:44,233
have a keeper that wants to come along for the ride
1550
01:00:44,233 –> 01:00:46,100
yeah maybe maybe a little
1551
01:00:47,533 –> 01:00:49,166
and you know if you’re feeling festive as well
1552
01:00:49,166 –> 01:00:50,200
and you have dill in the house
1553
01:00:50,200 –> 01:00:52,466
you can throw a sprig of dill in for garnish
1554
01:00:52,466 –> 01:00:54,566
at the end that’s nice on Easter
1555
01:00:57,400 –> 01:00:57,800
oh yeah
1556
01:00:57,800 –> 01:01:00,733
something I wanna tell I told you you two earlier
1557
01:01:00,733 –> 01:01:02,666
but I should tell the group uh
1558
01:01:03,000 –> 01:01:08,466
carrot is an actual pairing for Agui because Caraway
1559
01:01:08,466 –> 01:01:09,166
dill
1560
01:01:09,166 –> 01:01:12,966
coriander and angelica are all in the carrot family
1561
01:01:13,266 –> 01:01:15,266
had no idea really cool
1562
01:01:16,133 –> 01:01:16,933
yeah there’s a lot
1563
01:01:16,933 –> 01:01:17,733
there’s a lot of
1564
01:01:17,733 –> 01:01:20,333
a lot of botanicals and herbs that are
1565
01:01:20,633 –> 01:01:22,433
vegetables and herbs that are in the
1566
01:01:22,966 –> 01:01:25,533
in the carrot family but I actually didn’t
1567
01:01:25,533 –> 01:01:26,366
didn’t know that
1568
01:01:26,366 –> 01:01:28,666
until we were well into the design process
1569
01:01:28,666 –> 01:01:29,566
of the label
1570
01:01:29,566 –> 01:01:32,133
and actually it’s gonna my light is so bright
1571
01:01:32,133 –> 01:01:33,400
but it’s so it’s gonna be hard
1572
01:01:33,400 –> 01:01:34,866
but all the bottles have this
1573
01:01:34,866 –> 01:01:38,133
this little botanical flourish right here
1574
01:01:38,133 –> 01:01:40,000
and that is um
1575
01:01:40,000 –> 01:01:43,700
that’s modeled after the leaf structure of
1576
01:01:43,833 –> 01:01:47,133
of the carrot family so Caraway and dill
1577
01:01:47,133 –> 01:01:48,733
particularly have that leaf structure
1578
01:01:48,733 –> 01:01:51,166
but if you look at the green on the top of a carrot
1579
01:01:51,166 –> 01:01:53,966
it also has very similar structure
1580
01:01:53,966 –> 01:01:55,366
so that’s our little
1581
01:01:55,366 –> 01:01:57,133
that’s our little carrot nod right there
1582
01:01:57,133 –> 01:01:58,566
love it love it
1583
01:01:59,200 –> 01:02:00,633
all right and now
1584
01:02:00,633 –> 01:02:01,866
after we’ve shaken it
1585
01:02:01,866 –> 01:02:05,733
with the express intent of hopefully
1586
01:02:06,033 –> 01:02:09,266
getting the honey to dissolve fully
1587
01:02:11,666 –> 01:02:13,600
we’ll shake it with some ice to actually get it cold
1588
01:02:13,600 –> 01:02:16,233
so we can drink it and enjoy it it’s delicious
1589
01:02:23,233 –> 01:02:24,433
yeah and like Evan was saying
1590
01:02:24,433 –> 01:02:25,600
often when you work with honey
1591
01:02:25,600 –> 01:02:28,033
you actually want to create a honey simple syrup
1592
01:02:28,033 –> 01:02:31,400
so you would actually boil the honey with some water
1593
01:02:31,400 –> 01:02:33,133
and kind of thin it out a little bit
1594
01:02:33,133 –> 01:02:35,466
that way it incorporates a little easier
1595
01:02:37,366 –> 01:02:39,066
yeah that was a that was our bar hack
1596
01:02:39,066 –> 01:02:41,966
we would do just one part water one
1597
01:02:41,966 –> 01:02:45,200
it’s warm water and honey one to one
1598
01:02:45,200 –> 01:02:46,866
and yeah usually wouldn’t even
1599
01:02:46,966 –> 01:02:48,933
you don’t always have to even boil it at that point
1600
01:02:48,933 –> 01:02:50,700
you can just shake it shake it up
1601
01:02:51,233 –> 01:02:54,466
let it sit and then shake it again a few minutes no
1602
01:02:54,966 –> 01:02:56,166
well that’s better though
1603
01:02:56,166 –> 01:02:57,133
as you all know
1604
01:02:57,133 –> 01:02:59,933
do not pour the ice from your shaker into the glass
1605
01:02:59,933 –> 01:03:01,433
you want fresh ice in your glass
1606
01:03:01,433 –> 01:03:03,433
because otherwise you have partially diluted ice
1607
01:03:03,433 –> 01:03:05,333
and it’s gonna melt all that much faster
1608
01:03:05,366 –> 01:03:07,166
and no one wants a watery drink
1609
01:03:07,233 –> 01:03:09,933
um so while I know it feels like sometimes
1610
01:03:09,933 –> 01:03:11,466
especially if you don’t have an ice maker at home
1611
01:03:11,466 –> 01:03:14,533
that you’re wasting ice it’s really worth it
1612
01:03:15,233 –> 01:03:17,400
proper cocktail etiquette yes
1613
01:03:17,400 –> 01:03:19,400
yeah that looks beautiful
1614
01:03:19,400 –> 01:03:21,366
I’m jealous that I don’t get one
1615
01:03:21,400 –> 01:03:23,366
but she’s the charge that
1616
01:03:23,366 –> 01:03:24,933
I ordered one of those for myself
1617
01:03:25,266 –> 01:03:27,633
we should have sent you we should have sent you a kit
1618
01:03:27,633 –> 01:03:29,766
it’s all good I’ll replicate it
1619
01:03:29,766 –> 01:03:30,233
I’ll figure
1620
01:03:30,233 –> 01:03:32,666
I knew you didn’t need us to send you the spirits
1621
01:03:34,433 –> 01:03:36,466
and a whole whole bunch of that
1622
01:03:38,733 –> 01:03:40,400
and cheers oh
1623
01:03:40,400 –> 01:03:41,766
that looks so funny Mary
1624
01:03:42,766 –> 01:03:44,466
and it’s just fun to say the Bunny Mary
1625
01:03:44,466 –> 01:03:46,633
yeah it is uh
1626
01:03:46,633 –> 01:03:48,966
and frankly in my opinion
1627
01:03:48,966 –> 01:03:51,900
also partially because I’m an Arizona native
1628
01:03:52,133 –> 01:03:54,166
I could use a little more spice to this
1629
01:03:54,233 –> 01:03:58,233
I might splash a little tapatio or uh huh
1630
01:03:58,233 –> 01:04:00,366
something of that nature yeah
1631
01:04:00,366 –> 01:04:00,566
I mean
1632
01:04:00,566 –> 01:04:04,066
I think really similar to the Dylan there is so nice
1633
01:04:04,166 –> 01:04:06,433
I I do think similar to a Bloody Mary
1634
01:04:06,800 –> 01:04:08,233
you can kind of make this your own
1635
01:04:08,233 –> 01:04:09,733
like that’s the basic recipe
1636
01:04:09,733 –> 01:04:11,900
but then you can add uh oh
1637
01:04:12,766 –> 01:04:14,166
what just happened to us there
1638
01:04:15,033 –> 01:04:15,900
that was weird
1639
01:04:16,466 –> 01:04:17,700
we’re back we’re back
1640
01:04:17,733 –> 01:04:18,866
um yeah
1641
01:04:18,866 –> 01:04:20,833
but you can add Tabasco to it
1642
01:04:20,833 –> 01:04:21,200
you can
1643
01:04:21,200 –> 01:04:23,333
you can make the skewers with a hamburger on it
1644
01:04:23,333 –> 01:04:24,766
if you want a half chicken
1645
01:04:24,766 –> 01:04:29,433
like how people go crazy with the garnishes these days
1646
01:04:29,433 –> 01:04:30,433
um oh
1647
01:04:30,433 –> 01:04:32,566
Alaskan crab claw yeah
1648
01:04:32,566 –> 01:04:33,433
exactly
1649
01:04:33,966 –> 01:04:37,166
so insane I’m adding more Caper Brian right away
1650
01:04:37,433 –> 01:04:38,866
yeah not a little more Caper Brian in there
1651
01:04:38,866 –> 01:04:40,300
I need a little more salted
1652
01:04:41,066 –> 01:04:42,100
um
1653
01:04:42,433 –> 01:04:46,333
and so before we have everyone join us for happy hour
1654
01:04:46,566 –> 01:04:47,466
Robin why don’t you just tell
1655
01:04:47,466 –> 01:04:50,566
us a little bit about the story of Nord and Aquavit
1656
01:04:50,566 –> 01:04:52,266
and how you guys got started
1657
01:04:52,266 –> 01:04:53,033
and how yeah
1658
01:04:53,033 –> 01:04:54,933
how you became the Aquavit
1659
01:04:54,933 –> 01:04:56,333
and kind of expert that you are
1660
01:04:56,333 –> 01:04:58,633
and how this brand came to life yeah
1661
01:04:58,633 –> 01:05:00,733
so I I fell in love with it
1662
01:05:00,733 –> 01:05:04,633
trying it in Denmark 20 years ago um
1663
01:05:05,566 –> 01:05:08,666
bartender for 15 years my wife’s
1664
01:05:08,666 –> 01:05:11,433
mom’s side of the family has Swedish heritage
1665
01:05:12,600 –> 01:05:13,933
when we came
1666
01:05:13,933 –> 01:05:16,033
time for us to start our own business together
1667
01:05:16,033 –> 01:05:19,600
we really we gravitated towards the spirits industry
1668
01:05:19,600 –> 01:05:23,166
but we wanted to do something unique
1669
01:05:23,166 –> 01:05:26,366
that we felt like there was room to improve upon
1670
01:05:26,366 –> 01:05:26,966
something and
1671
01:05:26,966 –> 01:05:29,266
where we could actually be the leaders of a category
1672
01:05:29,266 –> 01:05:31,133
rather than um
1673
01:05:31,166 –> 01:05:33,800
sort of copying something that was out there already
1674
01:05:33,800 –> 01:05:35,000
yeah um
1675
01:05:35,000 –> 01:05:36,766
so that’s really what kind of LED us on that path
1676
01:05:36,766 –> 01:05:38,266
we start collecting
1677
01:05:38,433 –> 01:05:40,466
we’re collecting aquabeats for a while
1678
01:05:41,000 –> 01:05:42,633
anything we get our hands on
1679
01:05:43,400 –> 01:05:44,833
learning about the history of it
1680
01:05:44,833 –> 01:05:48,433
not only in Scandinavia but here in the States
1681
01:05:48,433 –> 01:05:51,966
there’s actually an interesting history of distilling
1682
01:05:51,966 –> 01:05:53,733
aquabeat that a lot of folks don’t know
1683
01:05:53,733 –> 01:05:55,566
everybody thinks that it was started
1684
01:05:55,766 –> 01:05:58,566
the first crap brand was 2006
1685
01:05:58,633 –> 01:06:00,366
by Christian Progstadt in Portland
1686
01:06:00,366 –> 01:06:01,966
Oregon and
1687
01:06:01,966 –> 01:06:06,166
I have recently uncovered some evidence that Aquabeat
1688
01:06:06,166 –> 01:06:08,900
was being distilled here shortly after prohibition
1689
01:06:08,933 –> 01:06:13,466
in states like Chicago and Pennsylvania
1690
01:06:13,466 –> 01:06:14,033
I’ve got some
1691
01:06:14,033 –> 01:06:16,433
actually some old labels and bottles from
1692
01:06:16,566 –> 01:06:18,733
from the late 30s and early 40s
1693
01:06:18,733 –> 01:06:21,933
which is really cool they’re probably not that good
1694
01:06:22,833 –> 01:06:25,833
but they existed people did there were
1695
01:06:25,833 –> 01:06:28,400
it was I think was on people’s radar but yeah
1696
01:06:28,400 –> 01:06:31,033
so we wanted to we wanted to infuse a little
1697
01:06:31,233 –> 01:06:32,966
a little something extra into the category
1698
01:06:32,966 –> 01:06:35,800
bring it more into the modern landscape of cocktail
1699
01:06:35,800 –> 01:06:37,433
making but still
1700
01:06:37,433 –> 01:06:39,733
be able to enjoy it in the traditional setting of
1701
01:06:39,733 –> 01:06:40,700
with food
1702
01:06:41,266 –> 01:06:44,766
so spent spent a lot of time developing this recipe
1703
01:06:46,366 –> 01:06:48,266
finding these botanicals that really lived
1704
01:06:48,266 –> 01:06:50,433
harmoniously together um
1705
01:06:50,433 –> 01:06:52,166
distilling it in such a way that they
1706
01:06:52,166 –> 01:06:53,800
you can taste everything together
1707
01:06:53,800 –> 01:06:54,800
which was really important
1708
01:06:54,800 –> 01:06:57,933
there’s not nothing’s in there unnecessarily um
1709
01:06:57,933 –> 01:06:59,933
we really wanna highlight that citrus element
1710
01:06:59,933 –> 01:07:02,333
of Careaway in particular with the Tapple style
1711
01:07:02,666 –> 01:07:03,000
there’s
1712
01:07:03,000 –> 01:07:06,633
there’s a citrus elements and there are a little
1713
01:07:06,633 –> 01:07:08,766
there’s a little pine undertones to carry away
1714
01:07:08,766 –> 01:07:10,366
when it’s distilled on its own
1715
01:07:10,766 –> 01:07:12,133
it actually on a you know
1716
01:07:12,133 –> 01:07:15,933
like a terpene level there’s liminine and and pinene
1717
01:07:15,933 –> 01:07:19,066
so lemon and pine in in Carroway
1718
01:07:19,066 –> 01:07:21,500
but the main flavor of Carroway is carbone
1719
01:07:21,666 –> 01:07:23,033
which is the same
1720
01:07:23,066 –> 01:07:28,166
same chirping that gives experiment its mintiness
1721
01:07:28,866 –> 01:07:30,466
yeah just trying to
1722
01:07:30,466 –> 01:07:31,266
you know
1723
01:07:31,633 –> 01:07:34,166
really create something special and unique
1724
01:07:34,233 –> 01:07:36,933
and introduce the category to folks um
1725
01:07:36,933 –> 01:07:40,166
so the name the name is a is a big deal
1726
01:07:40,166 –> 01:07:43,333
Nordin means Norden or the north
1727
01:07:43,533 –> 01:07:46,866
or it’s also a name for the region of Scandinavia
1728
01:07:46,866 –> 01:07:48,266
in Scandinavian languages
1729
01:07:48,266 –> 01:07:49,766
so it’s a it’s a way of
1730
01:07:49,766 –> 01:07:51,200
for us to have a Nordic
1731
01:07:51,200 –> 01:07:54,100
word that’s actually a little easier to pronounce
1732
01:07:54,200 –> 01:07:57,133
that was another thing we noticed with a lot of the
1733
01:07:57,766 –> 01:07:58,800
the Scandinavian brands
1734
01:07:58,800 –> 01:08:01,066
and even some of the American made aqua beats
1735
01:08:01,066 –> 01:08:04,000
they were trying really hard to sound authentic
1736
01:08:04,000 –> 01:08:06,733
by using these crazy words with like
1737
01:08:06,733 –> 01:08:08,833
3 on lots and it got
1738
01:08:08,833 –> 01:08:10,933
it’s a little tricky so you wanna
1739
01:08:10,933 –> 01:08:12,100
we wanted to be able to
1740
01:08:12,533 –> 01:08:13,666
wanna be able to pronounce the word
1741
01:08:13,666 –> 01:08:17,266
but still have a traditional Nordic word branding 1:01
1742
01:08:17,266 –> 01:08:19,600
if consumers can’t pronounce your brand name
1743
01:08:19,600 –> 01:08:21,100
that’s yeah they’re not gonna order
1744
01:08:21,966 –> 01:08:24,066
or not gonna tell their friends about it
1745
01:08:24,066 –> 01:08:25,133
and they’re gonna be able to find it
1746
01:08:25,133 –> 01:08:27,200
so a few you know
1747
01:08:27,200 –> 01:08:30,233
bar real bar geeky bar people will will order it
1748
01:08:30,233 –> 01:08:31,033
you know
1749
01:08:31,066 –> 01:08:33,733
but I approach it from a bartender’s perspective of
1750
01:08:33,733 –> 01:08:35,433
like how we gonna
1751
01:08:35,433 –> 01:08:39,033
how we gonna get the name to stick in people’s minds um
1752
01:08:39,566 –> 01:08:41,366
and the design of the bottle was really important
1753
01:08:41,366 –> 01:08:42,400
we want to have the
1754
01:08:42,400 –> 01:08:45,933
an element of hospitality on the bottle as well um
1755
01:08:45,933 –> 01:08:47,433
it’s really traditional
1756
01:08:47,433 –> 01:08:49,466
to offer someone a drink of aquabeat
1757
01:08:49,466 –> 01:08:50,966
when they come to your home
1758
01:08:50,966 –> 01:08:52,400
in Scandinavia also
1759
01:08:52,400 –> 01:08:54,800
it’s always served during festive Celebration
1760
01:08:54,800 –> 01:08:57,600
so it really is a symbol of of gathering it together
1761
01:08:57,600 –> 01:09:01,466
in us that’s where that illustration of the figure
1762
01:09:01,466 –> 01:09:02,800
holding the cocktail glass
1763
01:09:02,800 –> 01:09:05,566
with the so that’s sort of the offering of hospitality
1764
01:09:05,566 –> 01:09:07,366
but also holding a cocktail glass
1765
01:09:07,366 –> 01:09:09,733
with all those botanicals bursting out of there
1766
01:09:09,733 –> 01:09:12,833
symbolizes this as a cocktail ingredient well
1767
01:09:13,866 –> 01:09:16,000
and it was also really important for us to have aquivy
1768
01:09:16,000 –> 01:09:18,833
in the brand name people still just call us Nordan
1769
01:09:18,833 –> 01:09:20,600
but you know I say it’s Nordan Aquivy
1770
01:09:20,600 –> 01:09:22,833
we really want to hammer that home
1771
01:09:22,933 –> 01:09:25,466
to really bring the category along for
1772
01:09:25,466 –> 01:09:26,966
for the ride um
1773
01:09:27,366 –> 01:09:29,933
it’s such a vast category in Scandinavia
1774
01:09:29,933 –> 01:09:32,633
with such a rich history and would really feel like it
1775
01:09:32,633 –> 01:09:35,466
it deserves a place and every bar
1776
01:09:36,066 –> 01:09:37,066
yeah at least
1777
01:09:37,166 –> 01:09:39,366
every bar should have at least one aquabita
1778
01:09:39,366 –> 01:09:41,933
is what I feel hopefully it’s
1779
01:09:42,666 –> 01:09:46,566
it is remarkable that it is a category
1780
01:09:46,566 –> 01:09:48,066
it is uh
1781
01:09:48,133 –> 01:09:51,000
you know a virtuous category and the fact that
1782
01:09:51,000 –> 01:09:55,100
you know speed racks across our country
1783
01:09:55,400 –> 01:09:56,233
you know yeah
1784
01:09:56,233 –> 01:09:58,033
right back in general to kill it
1785
01:09:58,866 –> 01:09:59,733
no it could be
1786
01:09:59,733 –> 01:10:02,566
and yeah it is starting to change slowly
1787
01:10:02,566 –> 01:10:04,266
but even in Scandinavia they don’t
1788
01:10:04,266 –> 01:10:06,333
they don’t think of it as a cocktail ingredient
1789
01:10:06,566 –> 01:10:09,866
it doesn’t get the same level of appreciation
1790
01:10:09,933 –> 01:10:10,933
it’s they
1791
01:10:10,933 –> 01:10:12,133
it’s so ingrained in their
1792
01:10:12,133 –> 01:10:14,633
in their brains that this is what you drink with food
1793
01:10:14,633 –> 01:10:16,333
this what you drink Christmas
1794
01:10:16,466 –> 01:10:18,633
we have rum from you know
1795
01:10:18,633 –> 01:10:20,200
the islands that we bring in
1796
01:10:20,200 –> 01:10:23,366
we have first that we bring over from from America
1797
01:10:23,366 –> 01:10:26,433
and there are no traditional cocktail recipes
1798
01:10:26,433 –> 01:10:28,733
really in Scandinavia that call probably
1799
01:10:28,966 –> 01:10:30,433
it’s been around for 500 years
1800
01:10:30,433 –> 01:10:31,866
people just drink it by itself
1801
01:10:33,533 –> 01:10:35,800
fascinating let’s open this up
1802
01:10:35,800 –> 01:10:38,233
so that everybody else who’s joining us can
1803
01:10:38,466 –> 01:10:39,466
can chat yeah
1804
01:10:39,466 –> 01:10:42,000
and for sure post some questions to you
1805
01:10:42,000 –> 01:10:46,300
Robin and tell us how they’re enjoying their money Mary
1806
01:10:46,833 –> 01:10:49,366
um and before we do that
1807
01:10:49,366 –> 01:10:51,800
um maybe some people do attempt to drop off
1808
01:10:51,800 –> 01:10:53,366
when we do this but don’t leave
1809
01:10:53,366 –> 01:10:55,566
we have lots of fun here um
1810
01:10:55,566 –> 01:10:58,166
so we do like to thank everyone for joining
1811
01:10:58,166 –> 01:10:59,966
if you do have to leave and Robin
1812
01:10:59,966 –> 01:11:02,466
thank you so much for telling us your story
1813
01:11:02,466 –> 01:11:05,133
you have succeeded in creating something unique
1814
01:11:05,133 –> 01:11:07,833
that is kind of introducing people to this category
1815
01:11:07,833 –> 01:11:09,666
I would say just a wonderful portfolio
1816
01:11:09,666 –> 01:11:11,366
it really is fabulous
1817
01:11:11,366 –> 01:11:13,933
so thank you for sharing this with us yeah
1818
01:11:15,166 –> 01:11:17,566
cheers everyone and now for those of you here
1819
01:11:17,566 –> 01:11:20,033
I’m going to promote everyone to panelist
1820
01:11:20,033 –> 01:11:23,466
if you would like to come on camera and join us
1821
01:11:23,466 –> 01:11:24,600
feel free um
1822
01:11:24,600 –> 01:11:26,066
that way you can unmute yourself
1823
01:11:26,066 –> 01:11:28,866
talk to us directly if you wanna stay the way you are
1824
01:11:28,866 –> 01:11:30,833
and just keep listening without coming on camera
1825
01:11:30,833 –> 01:11:33,266
on muting yourself that is totally fine too
1826
01:11:33,400 –> 01:11:37,833
um if you miss the prompt to get promoted to panelist
1827
01:11:37,833 –> 01:11:38,866
and need me to do it again
1828
01:11:38,866 –> 01:11:40,500
just shoot a quick message
1829
01:11:40,566 –> 01:11:41,566
um
1830
01:11:42,200 –> 01:11:44,166
but otherwise we’re good to go here
Until next time… Drink craft and drink the world. Cheers!