Make Your Next Event Unforgettable with a Live Craft Alcohol Tasting or Mixology Experience
The Crafty Cask’s interactive and educational craft alcohol events ensure a captivating experience for guests while simplifying the process for you!
You want to host an engaging and unique event, but pulling it off successfully takes time, energy, and expertise. You need to find the right venue, catering, décor, entertainment, and so much more.
Let us handle the entertainment and booze-related heavy lifting! We’ll even work directly with your venue for any sourcing or logistics management. From wine, beer, cider, or spirits tastings to mixology classes and more, we have you covered.
The Crafty Cask can host live events for groups while providing all the logistics and ingredients for a craft alcohol tasting or mixology class, making for a memorable and unique experience! Whether all of your guests are together in one location or spread out in a few different areas leading to the need for a hybrid event, everyone will feel included and engaged. With experience ranging from small groups of 20 to large groups in the hundreds you can feel confident that your guests will be talking about your event for years to come.
So, what are you waiting for? Let’s start planning your event!
Looking for a more budget-friendly option? Check out our Virtual Events!
We currently have hosts in or near Arizona, Las Vegas, New York, and Florida.
For all other markets, we are happy to travel for events of 100 guests or more.
“ I will recommend you to everyone I know
I just wanted to take the time and thank you and your staff for the AMAZING experience with The Crafty Cask. You were so responsive and helpful throughout this whole process and I truly appreciate it! Our host was early, so knowledgeable about ALL things mixology/spirits related, addressed all questions, provided such interesting historical facts, and was just an all around BOSS.
I had the best experience with The Crafty Cask. I will recommend you to everyone I know. Thank you so much for such an awesome event.
-Janine, Staffing Event Client
Design an event that fits your goals & budget.
Let us create the perfect event for you – whether you’re looking to host a private wine tasting for friends or a mixology class for your team, clients, or leads.
We have over 20 standard craft alcohol event offerings or can customize an experience to meet your needs!
We can also create custom events, include add-on items, bring specific themes to life, and more.
✓ Employee Engagement
✓ Team Building
✓ Client Appreciation
✓ Lead Generation
✓ Client Entertainment
✓ Executive & Board Meetings
✓ Fundraising or Auctioning
✓ Networking
✓ Pre-Sports “Tailgating”
✓ Welcomes or Goodbyes
✓ Milestone Celebrations
✓ Happy Hours
Our Clients
“Our executives were raving about it.
Thanks again for a great event – our executives were raving about it all through dinner!”
-Tiffani, Cybersecurity Conference Event Client
“ The feedback has been excellent.
Fantastic mixology event at our office. Thank you so much. The feedback has been excellent, very grateful for your hard work. I know I personally enjoyed the event myself. Looking forward to using my cocktail making kit again soon with these new skills!”
~Claire & Mekala , Pharmaceutical Event Clients
What you can expect from our events
Dynamic hosts
Seeing our fun, yet professional, approach helps your guests relax and engage. No one way, boring presentations here! When requested, we also have a hosting pair, with our founder Suzanne and resident craft alcohol expert Evan, for something extra special.
One stop solution
Not only do we host your event, but we also facilitate all of the product ordering and shipping on your behalf and have other partners to add on trivia, branded items, virtual escape rooms and more.
Variety of experiences
Have more than one virtual event to plan? Or particular guest interests? Our ability to work across all alcohol styles and many event formats means your events are turnkey (with loyalty discounts too!)
Craft alcohol only
We only feature high quality, independently owned, craft alcohol at our events. Which means your guests get introduced to great products and brands they likely haven't heard of our tried in the past. This lends cache and exclusivity to any event...all while feeling good about supporting small businesses when you host your event with The Crafty Cask!
Educational fun
We're fun, engaging, and tell great stories...and importantly, we also have deep expertise. This ensures your guests leave every event having learned something interesting and new so they share stories of your event with others and get real value out of the time they spent with your company.
Corporate background
Our founder, Suzanne, has 15 years of leadership experience in corporate America. She's been in your shoes and knows the importance of every event helping you achieve your business goals with leads, clients, or employees. All of our proceses are designed to meet your needs in a professional, organized, and turnkey manner that aligns with your event goals. And, makes you look like a rockstar to your team or boss!
Frequently Asked Questions
How early do I need to book?
- Live and hybrid events do tend to need a bit more planning time, so your best bet is to confirm your event a minimum of 6 weeks prior to your event date.
- Final guest counts and details will need to be locked in 2 weeks prior to the event date to avoid any glassware or other rush delivery fees.
- The earlier you can confirm the earlier we can book our travel, when needed, to help keep total costs down as well!
- If a specific date/time or product is required, we recommend signing your agreement with The Crafty Cask as early as possible to ensure another client doesn’t grab your spot.
What does each event include?
While every event is different, our standard offering for live events typically include:
- Facilitation of all alcohol ordering (through your venue, which is usually required if they have their own liquor license).
- Glassware and equipment rental (or purchase in some instances) and delivery.
- Educational materials for interactive guest experiences.
- 60-90 minute event hosting by a trained, certified craft alcohol professional
- Customizations as needed for a fee: barware, branded glassware or bartenders kits for takehome gifts, themes including your host dressing up and playing the part, etc…
- Day of set-up and breakdown of all guest craft alcohol stations or coordination with your venue to set-up/break down.
How do hybrid events work?
Have a local and remote guests you want to include? Or hosting an event at a hybrid conference and want to include live and remote attendees? Not a problem! For our hybrid event we can do this two ways:
1. Send two hosts to your live location with one focused on your guests in the room while the other is engaging the remote attendees online.
2. Host your event remotely with your craft alcohol expert streaming in from afar with some of your guests doing the same and other guests all gathered together in one location with a large screen and audio for them to see and hear the host to follow along.
From a technology standpoint, we can also bring along a “bar cam” so remote guests can get up close and personal with our live host (wherever they are!) and see their hands shakin’ and stirrin’ with the cocktail making techniques shown up close during mixology classes. For tasting events when our hosts are live at your venue, our secondary host can float the room with a camera so the remote guests can “peek in” on the live guests in action as well.
If your venue has the A/V setup required, we can also stream the remote attendees up on a screen in the room so the live event guests are seeing the remote guests as well for a fully inclusive event.
While we know this can seem overwhelming, trust that you have experienced professionals on your side with The Crafty Cask. Book a call with our founder to talk thorugh the best approach today!
What kind of budget are we talking?
- Event planning & hosting fee: $20/person with a $1,500 minimum for live events
- Tasting kit costs (including glassware and educational materials) estimated at:
- $40-$75/person for wine
- $35-$50/person for cider, beer
- $40-$60/person for spirits
- $40-$60/person for cocktails
Can you provide a venue?
Unfortunately, we do not have any venues of our own. Since we host events all over the country we also do not have any recommendations for venues but are happy to work with the venue of your choosing.
*Please note, that venues with liquor licenses often require all alcohol to be sourced and served through them. We are happy to work with them on that, if needed.
Can the boozy fun act as a team building activity?
Sure! We love getting creative with our clients to make their event vision become a reality. So let us know what you have in mind and we’ll craft a custom event just for you. From wine tasting sensory competitions, to blind aroma identification, to blending workshops we have ideas that we would love to bring to life for your event!
Can I just hire you as a bartender for my event?
Our team is highly trained, not only as award winning bartenders and mixologists, but also as entertainers and educators. So, if all you are looking for is a mobile bartender for your event The Crafty Cask is not the right fit, but we hope you find a great bartender and have a wonderful event!
Can we add on other activities beyond booze?
While we may not have partners in your location, we can provide our expert advice on how to best adjust our event flow to acommodate any business presentations or activities you would like to include during the event. We are also happy to partner with other companies you choose to work with to ensure the event is seamless.
Do you have options for non-drinkers?
Yes, we have a couple of cocktail kits that lend themselves wonderfully to non-alcoholic versions and we also have some options for non-alcoholic craft cider and beer.
Can we add in our own materials, swag, food, or other items to the event?
Of course! If you need any assistance from us with your materials (i.e. we can source branded glassware, shakers, aprons, etc… with enough lead time) there is an added $395 labor and logistics cost for any additions or customizations.
Do you host virtual events?
We sure do! Head on over to our virtual events page to learn more or fill out the correct form for virtual events to get started.
Still have questions?
Meet your event hosts
Collectively, our hosts at The Crafty Cask represent over three decades worth of knowledge and experience in craft alcohol, hospitality, and education. This means your guests quickly become more comfortable engaging with their hosts, and each other, making the entire experience more interactive and personal.
Suzanne Henricksen
Founder of The Crafty Cask and Craft Alcohol Marketing Bootcamp
Passionate about all things craft alcohol, I founded The Crafty Cask to celebrate and support craft alcohol makers while helping expand the enjoyment of craft alcohol enthusiasts. At my core, I’m an explorer. I live life with the sole purpose of feeding my curiosity and discovering new experiences, mostly through travel, food, and alcohol. I am obsessed with trying everything, learning, hearing stories, meeting people, and sharing what I find and enjoy with others…which we do best during our virtual and in person events.
Evan Rothrock
Sommelier, Certified Cider Professional, and Bespoke Wine Tour Guide
Having spent 9 years bringing craft alcohol enthusiasts, like you, to wineries, distilleries, cider houses, and breweries I have a deep appreciation and love for craft alcohol and the people behind each sip. As a sommelier and certified cider professional, I have deep knowledge that I am passionate about sharing with others in a way that is approachable, engaging, and fun. I love helping people find new types of alcohol, as well as new brands of alcohol they already enjoy through our virtual and in person events.
Jena
Award-winning bartender, cocktail educator, Cicerone Certified Beer Server, and Executive American Whiskey Steward
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Jena is an award-winning bartender, cocktail educator, and Cicerone Certified Beer Server based in NYC. She has been bartending and working in the craft beer world in NY for the last fifteen years with recipes appearing on menus at Manhattan restaurant/bars & in multiple publications, such as Liquor.com. She is the 2019 Nikka Perfect Serve Global Runner Up and a 2020 Cognac Connection winner.
Stefan
Wine Educator for WSET through The Grape Experience in San Francisco
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Stefan is passionate about wine and music. He is a devoted teacher serving as a professor at the San Francisco Conservatory of Music as well as a Wine Educator for WSET through The Grape Experience in San Francisco. Besides teaching you can find him composing music, playing with his band and holding wine tastings for friends and wine lovers. “Wine is the only artwork you can drink” – Luis Fernando Oliverri.
Jen
Executive Bourbon Steward, Cicerone Certified Beer Server, Level 1 Sommelier
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Jen has spent the last 13 years bartending around the country, including the beaches of Florida, wilderness of Alaska, ocean of Hawaii, and mountains of Montana. As an Executive Bourbon Steward, Cicerone Certified Beer Server, Level 1 Sommelier, and having passed the Patron Masterclass as a member of the United States Bartenders Guild, Jen loves exploring the intricacies of all different kinds of beverages. Her favorite things to do when she isn’t serving or creating cocktails are going to concerts, traveling, and exploring new (to her) beers, wines, and cocktails.